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Advanced Theory and Practice in Sport Marketing

by Eric C. Schwarz, Jason D. Hunter & Alan LaFleur

Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every...


Pinterest Power:  Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

by Jason Miles & Karen Lacey

Start Marketing NOW on the World's Fastest-Growing Website!

You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform....


Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer.


Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

by Laurence VINCENT

To create an exceptional brand experience, remember that sometimes less is more.


Innovation in Marketing

by Peter Doyle & Susan Bridgewater

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser...


Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

by Philip Kotler, David Hessekiel & Nancy Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to...


Direct Mail in the Digital Age

by Lin Grensing-Pophal

Learn the secrets of successful direct mail campaigns, whether traditional postal mail or email, and get your small business noticed!


Infographics: The Power of Visual Storytelling

by Jason Lankow, Josh Ritchie & Ross Crooks

Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual...


Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.


Visual Marketing: From Attention to Action

by Michel Wedel & Rik Pieters

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing...


Tales from the Marketplace

by Nigel F. Piercy

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides...


CIM Coursebook 03/04 Marketing Planning

by Karen Beamish

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Strategic Marketing Management

by Helen Meek & Richard Meek

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Marketing Professional Services

by Michael Roe

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals...


CIM Coursebook 03/04 Marketing in Practice

by Mike Hyde

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


CIM Coursebook 03/04 Marketing Environment

by Mike Oldroyd

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Data Insights: New Ways to Visualize and Make Sense of Data

by Hunter Whitney

Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview...


The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any...


Energize Growth Now: The Marketing Guide to a Wealthy Company

by Lisa Nirell

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."

Stephen R....