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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

by William Cohen

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This...


The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

by Paul Marsden & Paul Chaney

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment."...


Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...


2013 LEEP Calendar: Lewis Event, Editorial & Promotional Calendar

by Laura Dawn Lewis

The 2013 LEEP Calendar is unique in the marketplace. Created by an editor & marketing professional for media & marketing professionals, The LEEP includes over 3,200 Events, Dates & Holidays in 56 Categories...


CIM Coursebook 05/06 Strategic Marketing in Practice

by Ashok Ranchhod

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Revision Cards Strategic Marketing in Practice

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 08/09 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 03/04 Marketing Management in Practice

by Tony Curtis

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook

* Receive regular tutorials on key...


Internal Marketing: Directions for Management

by Barbara Lewis & Richard Varey

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing....


CIM Revision Cards: Delivering Customer Value

by Ray Donnelly

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 05/06 Marketing Research and Information

by Matthew Housden

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 07/08 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on...


Marketing Briefs: A Revision and Study Guide

by Sally Dibb & Lyndon Simkin

Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning....


Cultivating Common Ground

by Daniel Hanson

Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each...


CIM Coursebook Marketing for Stakeholders

by Michelle Gledhill

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


CIM Coursebook 05/06 Marketing Planning

by Karen Beamish

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Marketing Communications

by Chris Fill & Graham Hughes

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


CIM Coursebook Marketing Fundamentals 07/08

by Frank Withey & Geoff Lancaster

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Planning

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...