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Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

by Ernan Roman

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology,...


Breakthrough Marketing Plans

by Tim Calkins

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste...


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi & Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives....


Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

by Bridget Brennan

If the consumer economy had a sex, it would be female.

If the business world had a sex, it would be male.

And therein lies the pickle.

Women are the engine of the global economy, driving 80 percent of consumer...


The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing

by Jamie Turner & Reshma Shah

Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!

Ten powerful techniques and crucial...


How to Make Money Marketing Your Business on LinkedIn

by Jamie Turner

Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!

What if you're not Apple or Nike? What if you're a CPA, interior designer, real estate agent, architect,...


How to Make Money Marketing Your iPad & iPhone Apps

by Jeffrey Hughes

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably!

There are so many ways to promote an iPhone/iPad app. What really works and what doesn't? How can a developer create the right...


Socialnomics: How Social Media Transforms the Way We Live and Do Business

by Erik Qualman

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications...


Mao in the Boardroom

by Gabriel Stricker

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of...


Defending Your Brand

by Tim Calkins

The EMM Marketing Book of the Year, 2013

Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task...


Strategic Marketing Management, 7th Edition

by Alexander Chernev & Philip Kotler

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business...


Marketing Strategy from the Masters (Collection)

by FT Press Delivers

Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector

 

Three full books of proven marketing strategy...


The Portable Sales Coach

by Lance Osborne

Time is money-which means you're pouring money down the drain when you spend your time on low-percentage selling strategies. How many times have you cold-called someone with no expectation that they'd have any...


Airline Marketing and Management

by Stephen Shaw

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded...


Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

by Marianna Sigala & Evangelos Christou

Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, this book presents cutting-edge theory, research and case studies. It investigates...


Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

by Ian Linton

Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and...


Empathetic Marketing

by Mark Ingwer

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding...


The Art of the Pitch

by Peter Coughter

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating...


The Idea Writers

by Teressa Iezzi

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.

A memorable slogan has been the cornerstone of every great ad campaign. In the...


BrandDigital

by Allen P. Adamson

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they’ve experimented with and integrated digital initiatives into their branding...