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CIM Coursebook 06/07 Marketing Planning

by Karen Beamish & Ruth Ashford

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently...


Direct Marketing in Practice

by Matthew Housden & Brian Thomas

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.

The book shows how to:

· Plan a direct marketing...


Marketing Logistics

by Martin Christopher & Helen Peck

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as...


CIM Handbook of Strategic Marketing

by Colin Egan & Michael Thomas

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along...


The Marketing Book

by Michael Baker

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects...


Total E-Mail Marketing

by Dave Chaffey

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan...


Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

by Joe Vitale & Jillian Coleman Wheeler

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests...


Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity

by Michael W. McLaughlin

An innovative approach to winning more profitable sales in the growing professional services industry

In recent years, professional services providers have had to rethink their sales methods and adapt to profound...


A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process

by Tobias/ Lassek, S./ Gence & C. Brüggemann

Nowadays, the internationalisation process of companies is moved more and more in the core of daily business life. This process is eased by reduced costs facilitated by less tariff barriers among Europe, faster...


The Retail Revival: Reimagining Business for the New Age of Consumerism

by Doug Stephens

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms...


Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

by Bob Garfield & Doug Levy

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand...


Contagious: Why Things Catch On

by Jonah Berger

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...


Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

by Richard Rosen

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and...


The importance of customer relationship management in the automotive supply industry

by Michael Schäfer

The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that...


The uniqueness of Meissen Porcellain - Analysis of the product's success: Analysis of the product's success

by Claudia Baier

Already in the 7th century AD, the secret of making porcelain was known to the Chinese. For 1000 years, porcelain was the symbol of the mysterious world of the Far East which has been virtually closed to European...


How To Write a Business Proposal and Other Marketing Documents

by Lanette Zavala

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever...


Exhibit Like an Expert

by Susan Ratliff

In one year more than 150 million people will spend 125 billion dollars at 12,000 tradeshows and 2,500 consumer shows and craft fairs across the country. Tap into the lucrative marketplace and generate huge...


How to Write a Marketing Plan

by John Westwood

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit,...


How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh & Mattias Behrer

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business....


Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy