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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

by Neal Schaffer

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies...


What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert Mcmath

Those ignorant of the mistakes of the past are bound to lose a lot of money.  That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed...


The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

by Chuck Martin

Completely revised and updated, this award-winning book by bestselling author Chuck Martin is the essential handbook to mobile marketing strategies.


consumer Behaviour and economic growth

by Henri Baudet & Henk van der Meulen

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter...


Public Relations in the Nonprofit Sector: Theory and Practice: Theory and Practice

by Richard D. Waters

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely...


Consumer Behaviour: A Practical Guide

by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...


consumer profiles: An introduction to psychographics

by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....


capitalism and the consumer

by Fred Henderson

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...


Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution,

by Monique Reece

In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish...


The Power of Creative Selling

by Earl Prevette

Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect...


Quick Steps To Direct Selling Success: Turn Your Relationships Into Money

by Gary Spirer

Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, transformed his life and now earns $15,000 a day and has a down line of 400,000 people growing at 400 plus people a day. In Jimmy's...


Heartselling: The Seven Magnets to Attract Customers

by Alexander Christiani

Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

by Kevin Daum & Daniel A. Turner

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston,...


Social Media Metrics: How to Measure and Optimize Your Marketing Investment

by Jim Sterne

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important...


Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

by Katya Andresen

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying...


It's Not Where You Start, It's Where You Finish!: The Success Secrets of a Top Member of the Mary Kay Independent Sales Force

by Gillian Hennessy-Ortega

PRAISE FOR It's Not Where You Start, It's Where You Finish!

"Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals...


Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing

by Michael Port

The new edition of the bestselling business development guide

Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide...


Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...