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Marketing Wireless Products

by Sarah-Jayne Gratton & Dean A. Gratton

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer....


CIM Revision Cards Strategic Marketing Decisions

by Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 08/09 Managing Marketing Performance

by Helen Meek, Richard Meek & Roger Palmer

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Strategic Marketing Management

by Richard M.S. M. S. Wilson & Colin Gilligan

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

* Where...


Strategic Performance Management

by Bernard Marr & Dina Gray

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management...


The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

by James Amos & BJ Emerson

Create growth via social media-powered customer loyalty strategies

Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way, the brand's...


Instant Marketing for Almost Free

by Susan Benjamin

Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses. The world of marketing is in the midst of a revolution, generating great new opportunities...


Stephan Schiffman's Telesales

by Stephan Schiffman

By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman's Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your...


How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

by Jamie Turner & Dr. Reshma Shah

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both...


Event marketing

by Diego Rinallo

In the last few years, events have come to prominence as an important marketing communication tool. This book aims to provide conceptual models and instruments to manage effectively events to achieve communication...


Relationship Marketing in Sports

by Andre Buhler & Gerd Nufer

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success....


Advanced Theory and Practice in Sport Marketing

by Eric Schwarz & Jason Hunter

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory...


Handbook of Crm

by Adrian Payne

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts...


Mobile Marketing

by Alex Michael & Ben Salter

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration...


Wordcraft: The Art of Turning Little Words into Big Business

by Alex Frankel

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is...


Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

by David A. LaBonte

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

Michael Purcell, Senior Vice President, Product Development, Global Cash...


Trading in the Global Currency Markets, 3rd Edition

by Cornelius Luca

Completely updated third edition-insights into the lucrative foreign exchange markets for both beginner and expert traders.

A renowned authority on international investing brings the complex machinations of...


Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in...


The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Emanuel Rosen

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.

What turns a "sleeper"...


The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

by Jay Nagdeman

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking...