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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins & Greg Stielstra

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired,...


Bang!: Getting Your Message Heard in a Noisy World

by Linda Kaplan Thaler & Robin Koval

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.

Linda Kaplan Thaler, the CEO and Chief...


Kellogg on Advertising and Media

by Bobby J. J. Calder & Philip Kotler

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest...


Marketing Through Search Optimization

by Alex Michael & Ben Salter

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search...


The Marketing Book

by Michael Baker & Susan Hart

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

Taking into account the emergence of new subjects and...


Film Marketing

by Finola Kerrigan

Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream)...


CIM Coursebook 05/06 Marketing Communications

by Chris Fill

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 05/06 Marketing Management in Practice

by John Williams

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...


CIM Coursebook 06/07 Strategic Marketing Decisions

by Isobel Doole & Robin Lowe

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 06/07 Strategic Marketing in Practice

by Ashok Ranchhod & Ebi Marandi

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to...


CIM Coursebook 07/08 Marketing Research and Information

by Matthew Housden

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


CIM Revision Cards Marketing Communications

by Gill Wood

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


CIM Coursebook 07/08 Analysis and Evaluation

by Wendy Lomax

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...


Critical Marketing

by Pauline Maclaran & Michael Saren

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This...


Creative Arts Marketing

by Elizabeth Hill, Terry O'Sullivan & Catherine O'Sullivan

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about...


Fundamentals of Advertising

by John Wilmshurst & Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated...


Go to Market Strategy

by Lawrence Friedman

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire...


Hispanic Marketing

by Felipe Korzenny & Betty Ann Ann Korzenny

This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is...


Influencer Marketing

by Duncan Brown & Nick Hayes

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets...


Introduction to Marketing Concepts

by Graeme Drummond & John Ensor

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding...