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CIM Coursebook 08/09 Marketing Essentials

by Jim Blythe

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...


Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons & Pauline Maclaran

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many...


Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

by Steve Jackson

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide...


Effective Promotional Planning for e-Business

by Cathy Ace

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses.

Using a range of case studies...


Marketing Research for Non-profit, Community and Creative Organizations

by Bonita Kolb

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold....


Marketing Strategy

by Paul Fifield

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO)...


The Multichannel Challenge

by Hugh Wilson, Rod Street & Lindsay Bruce

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few...


Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

by Rob Salkowitz

The Comic-Con phenomenon-and what it means for your business

The annual trade show Comic-Con International isn't just fun and games. According to award-winning business author and futurist Rob Salkowitz it's...


Successful Marketing: Simple Ideas for Building Your Sales

by Infinite Ideas

Do you have some great ideas for new products or services but lack the skills to market them? Are you currently being hampered in your job by a lack of understanding of basic marketing techniques? Would you...


Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery...


The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace

by Ed Keller & Brad Fay

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


POP!: Create the Perfect Pitch, Title, and Tagline for Anything

by Sam Horn

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in...


CIM Revision Cards Marketing in Practice

by John Williams

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...


Customer Relationship Management

by Francis Buttle

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.

The book views customer relationship management as the...


Cybermarketing

by Pauline Bickerton, Matthew Bickerton & Upkar Pardesi

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their...


Fundamentals and Practice of Marketing

by Adrian Mackay & John Wilmshurst

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing'...


Internal Marketing

by Pervaiz K. K. Ahmed & Mohammed Rafiq

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.

The text begins by defining what internal marketing...


Marketing

by Paul Reynolds & Geoff Lancaste

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of...


Principles of Retailing

by Suzanne Fernie, a Fernie & Christopher Moore

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment

* Managing change in the retail sector

* Understanding...


Relationship Marketing

by Helen Peck, Martin Christopher & Moira Clark

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service...