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Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media...


Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Levinson & Chris Forbes

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by...


No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

by Dan Kennedy

Here it is: no warm ‘n fuzzies—just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price...


Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner & David Alexander

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Jagmohan Raju & Z. John Zhang

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from...


Beyond Viral: How to Attract Customers,  Promote Your Brand, and Make Money with Online Video

by Kevin Nalty & David Meerman Scott

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase),...


Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

From one of the leading experts in viral and social marketing-market your business effectively to today's customers

For generations, marketing has been hypocritical. We've been taught to market to others in ways...


Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age

by Gert Laursen

Expert guidance on information management for optimum customer intelligence processes

Providing essential guidance for information management, this book helps you understand the basics of information management,...


How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

by Kelly McDonald

Reach new and diverse customer groups and expand your market share

The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like...


Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships

by Katie Delahaye Paine

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can...


The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

by Mark Joyner

Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter...


The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealt

by Joe Rubino

Successful network marketing entrepreneurs share their secrets

In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques...


Chasing Youth Culture and Getting It Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

by Tina Wells

Understand and market to the newest wave of millennials

Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur...


There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

by Joe Vitale & Jeffrey Gitomer

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE

"Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible....


The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that...


Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

by Kathy Bonk, Emily Tynes & Henry Griggs

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications...


...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Flash!: How to Market Your Company in Today's Instant World

by Susan F. Benjamin

A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field.

In this revolutionary...