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...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

by Maribeth Kuzmeski

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach...


What's Your Business?: Corporate Design Strategy Concepts and Processes

by Claire T. Tomlins

What's Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication...


The Ultimate Marketing Toolkit

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most...


Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

by Roddy Mullin & Colin Harper

What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Dare to Be Human

by Shoshani Michael

Daniel is 35, successful, a high level professional and an accomplished academic - yet he is also a virgin, who fears that he will spend the rest of his life alone. More importantly, Daniel has existed in an...


Global Marketing

by Michael R Czinkota & Ilkka A Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.


The Self-Destructive Habits of Good Companies

by Jagdish N. Sheth

Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to–and helps you diagnose and break these habits before they...


Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish, Howard L. Morgan & Shellye Archambeau

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more...


The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman & Tyler Gray

A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer WITTER

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...


Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

by Hunter Hastings & Jeff Saperstein

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science....


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle & Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials,...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


Brand Shift: The Future of Brands and Marketing

by David Houle & Owen Shapiro

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect...


The Management of Luxury: A Practitioner's Handbook

by Benjamin Berghaus, Günter Müller-Stewens & Sven Reinecke

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers...


The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan & Paul Farris

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!

 

3 authoritative...


Market and Sell Books: A My Guide

by Rebecca Richmond & Claire Pickering

Writing a book is just the beginning of the story of becoming a successful author. Do you want to: • know what stops books selling? • learn how to plan an effective marketing campaign? In this comprehensive...