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Marketing Planning for Services

by Adrian Payne & Malcolm McDonald

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each...


Marketing Planning for Services

by Adrian Payne & Malcolm McDonald

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each...


The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

by Timothy Pearson

6 strategic principles for reinventing your products, your services—and your company's future

The digital age has completely transformed business—and marketing has not kept up. From research frameworks and...


The Future of Food Business: The Facts, the Impacts and the Acts (2nd Edition): The Facts, the Impacts and the Acts

by Marcos Fava Neves

The Second Edition of The Future of Food Business: The Facts, The Impacts and The Acts is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the...


Salon Marketing: This Is What the Gurus Do Not Want You to Know

by Kim Howells

Salon Marketing can make your Salon A lot of Revenue. If you start thinking 'out of the box'. The Salon Marketing Ideas in this book have made our Salon Thousands of Dollars over the years. The Salon Gurus would...


Strategic Integrated Marketing Communications

by Larry Percy

  • An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies
  • This new edition is still the only textbook...

BEYOND CHARITY: How to Increase Profit Through Innovative Strategic Partnership - Cause Marketing 2.0

by DAVID S MARSHALL

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn...


Take Charge Product Management: Take Charge of Your Product Management Development; Tips, Tactics, and Tools to Increase Your Effectiveness as a Produ

by Greg Geracie

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes...


Action Research for Professional Selling

by Peter McDonnell & Jean McNiff

Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show...


Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

by Al Lautenslager

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks...


Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

by Rajkumar Venkatesan, Paul Farris & Ronald T. Wilcox

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics:...


Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors...


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets,...


Create the Perfect Brand: Teach Yourself

by Paul Hitchens & Julia Hitchens

Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects...


The 46 Rules of Genius: An Innovator's Guide to Creativity

by Marty Neumeier

Not since Strunk and White’s ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that...


Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders

by Cesar Brea

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP

 

“Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best...


Successful Brand Management In A Week: Teach Yourself

by Julia Hitchens & Paul Hitchens

The ability to manage your brand successfully is crucial to anyone who wants to advance their career.

Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches...


Custom Nation: Why Customization Is the Future of Business and How to Profit From It

by Anthony Flynn & Emily Flynn Vencat

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage...