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Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


The Truth About Creating Brands People Love

by Brian D. Till

This is the eBook version of the printed book.

Branding: secrets revealed, best practices explained, pitfalls exposed!

• The truth about positioning brands and developing brand meaning

• The truth about...


What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands

by Ryan Mathews

This is the eBook version of the printed book.

Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are...


Getting Clients and Keeping Clients for Your Service Business: A 30-day Step-by-step Plan for Building Your Business

by M D Weems

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant,...


WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace

by Sean Moffitt & Mike Dover

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands

Launched from branding guru Don Tapscott's...


The Best Digital Marketing Campaigns in the World II

by Damian Ryan

In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full...


The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services

by Jonathan Street

If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful. In the past MLM required a lot of...


BRAND sense

by Martin Lindstrom & Philip Kotler

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently...


The New Market Leaders: Who's Winning and How in the Battle for Customers

by Fred Wiersema

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox...


Socratic Selling: How to Ask the Questions That Get the Sale

by Kevin Daley

Build a relationship with your customers and close the sale more surely.

The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic...


The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

by Ekaterina Walter & Jessica Gioglio

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers...


Press Releases and Newsletters: Bullet Guides

by Brian Salter

Open this book and you will

- Get people's attention

- Write compelling copy

- Make an impact in the media

- Keep your customers coming back


Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...


The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

by Venkat Ramaswamy & Francis J Gouillart

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...


Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

by Jay Conrad Levinson & Shel Horowitz

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!

Learn to:

  • Slash marketing costs and boost profits by making your business as green and ethical as possible

  • Easily turn...


Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye

by Michael R. LeGault

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

by Eric Clark

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


Managing Imitation Strategies

by Steven P. Schnaars

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...