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Chase One Rabbit: Strategic Marketing for Business Success: 63 Tips, Techniques and Tales for Creative Entrepreneurs

by David Parrish

Marketing in a minute on your mobile... Chase One Rabbit is about focused marketing. It's about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Real Estate Investor's Guide: Using YouTube To Generate Leads, Flip Properties & Make Money

by Matt Andrews

A message from the author:

These are methods that I am using right now to find qualified buyer leads for investment real estate. This blueprint is easy to understand & implement. It can be used by real estate...


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Viral Video

by Dario Caiazzo, Andrea Febbraio & Umberto Lisiero

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what...


Business Development and Marketing for Lawyers

by Justin Grensing & Linda Pophal

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can...


Cold Calling Techniques: That Really Work

by Stephan Schiffman

Follow the advice of Stephan Schiffman—America's #1 Corproate Sales Trainer—and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That...


Blogging by Million, Earn by Millions

by Laura Maya

Many subjects relevant to life and living are not taught in school. One of them is â??How to Get Rich'.

When you work for someone else, your salary is determined by that person; a portion of that salary will...


The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

by Peggy Anne Salz & Jennifer Moranz

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how...


Marketing and experiential consumption

by Claire Roederer

 Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


50 Tips for Promoting and Marketing Your Ebook

by Bo Bennett

Bo Bennett, the founder and CEO of eBookIt.com, shares 50 of the best ideas for independent authors to promote and market their ebooks, both online and off. Through his company, Bo has worked with thousands...


How To Write a Business Proposal and Other Marketing Documents

by Lanette Zavala

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever...


Exhibit Like an Expert

by Susan Ratliff

In one year more than 150 million people will spend 125 billion dollars at 12,000 tradeshows and 2,500 consumer shows and craft fairs across the country. Tap into the lucrative marketplace and generate huge...


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

by Ken Yarmosh

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses...


The Facebook Marketing Book

by Dan Zarrella & Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active...