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Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner, David Alexander & Brian Hilliard

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Jim Rohn's 3 Philosophies for Network Marketing Success

by Chris Widener

Network marketing has never been easier, when you have the right mindset. If you apply yourself to these 3 direct selling ideas taught by Jim Rohn, developing a lucrative second stream of income is right around...


Getting Comfortable with Direct Selling

by Tom Hopkins

The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want...


It's Your Move

by Josh Altman

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Captivology

by Ben Parr

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work,...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

by Kris Murray

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.


A Social Strategy: How We Profit from Social Media

by Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


From Small to Social in 30 Days for Business Owners & Managers: Establish Your Social Media Program One Day At A Time

by Cassandra Fenyk

If you are a business owner or manager of a business, you have seen a lot of technological changes in the way business processes are implemented. Marketing has not been immune to these changes; especially in...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review, Clayton M. Christensen, Theordore Levitt & Philip Kotler et al.

NEW from the bestselling HBR’s 10 Must Reads series.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage,...


True Story: How to Combine Story and Action to Transform Your Business

by Ty Montague

Is your company a storyteller—or a storydoer?

The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no...


Understanding Relationship Selling

by Catherine Mattiske

In selling there is one simple truth - most of the business you do is based on the relationships that you have with your customers, and your best customers are the ones with whom you have the best relationships....


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Addressing Customer Paradoxes in the Digital World

by Eric Falque & Sarah-Jayne Williams

The digital world is barely 20 years old, yet it continues to dramatically transform how customers transact, relate and experience your brand.

Customers are empowered by digital but they seem to want incompatible...


Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


The 24-Hour Customer

by Adrian C. Ott

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an...


Dachshund: Your Happy Healthy Pet

by Ann Gordon

The authoritative information and advice you need, illustrated throughout with full-color photographs--now revised and redesigned to be even more reader-friendly!

Originally bred as badger hunters, Dachshunds...