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The Heart of Marketing validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer...
Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...
Use e-mail to boost your income-today!
The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...
"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...
In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...
Why were the American POWs imprisoned at the Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...
The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...
Praise for Your Portable Empire
"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense...
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests...
Results-driven strategies for lead-generation marketing success.
The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in decline. China's...
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...
Learn the secrets of successful direct mail campaigns, whether traditional postal mail or email, and get your small business noticed!
The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and...
In this book, I will show you how, good basic business principles, should be applied and followed. It is written for both Men and Women who are already in business, those starting a business, Entrepreneurs ready...
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards,...
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