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Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...


Your Portable Empire: How to Make Money Anywhere While Doing What You Love

by Pat O'Bryan

Praise for Your Portable Empire

"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense...


Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

by Joe Vitale & Jillian Coleman Wheeler

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests...


The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott

Results-driven strategies for lead-generation marketing success.


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël| Kapferer

The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and...


The Loyalty Leap: Turning Customer Information into Customer Intimacy

by Bryan Pearson

Collecting data is easy for marketers. Figuring out what to do with it is hard.

 

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online...


e-Marketing

by Cor Molenaar

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing...