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The Heart of Marketing: Love Your Customers and They Will Love You Back

by Judith Sherven & Jim Sniechowski

The Heart of Marketing validates the power of heart-to-heart connections that leads to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer...


Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...


Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly--Using Only E-mail!

by Joe Vitale & Jo Han Mok

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct...


Power Friending: Demystifying Social Media to Grow Your Business

by Amber Mac

"Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader...


Thinking Beyond the Obvious: A Simple Concept that Drives Business Success

by Robert Mano

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an...


Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...


The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

by David Pearson

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant...


The Effortless Experience: Conquering the New Battleground for Customer Loyalty

by Matthew Dixon, Nick Toman & Rick DeLisi

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide...


The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.

Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson's...


Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams

by Peter Fretwell, Taylor B. Kiland & Jack London

Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational...


The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...


The Complete Marketer: 60 Essential Concepts for Marketing Excellence

by Malcolm McDonald & Mike Meldrum

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market...


Your Portable Empire: How to Make Money Anywhere While Doing What You Love

by Pat O'Bryan

Praise for Your Portable Empire

"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense...


Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

by Joe Vitale & Jillian Coleman Wheeler

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests...


The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott

Results-driven strategies for lead-generation marketing success.


Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

by Joe Pulizzi & Newt Barrett

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives....


Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh & Ayat Shukairy

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious...


The Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You!

by Mark Deo

Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.