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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets,...


Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

by The Economist & Iain Ellwood

The Economist: Marketing for Growth is a guide to how marketing can and should become a business’s most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an...


Marketing High Technology

by William H. Davidow

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices...


IdeaSpotting: How to Find Your Next Great Idea

by Sam Harrison

Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more...


No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash

by Dave Wagenvoord & Ali Pervez

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of...