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Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Building a Chain of Customers

by Richard J. Schonberger

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and...


Infinite Ripple - the Social Media Revolution

by Glenn Mehta

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises...


Contrarian Branding

by Roland van der Vorst

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting...


Google  My Business

by Laura Maya

Learn how to set up, use and get the most out of Google My Business!

With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a...


Korean Mind

by Boye Lafayette De Mente & Laura Kingdon

Understanding a people and their culture through code words and language.

Today, South Korea as an economic, technological, and entertainment superpower. How, as a country, did they rebound from war, poverty...


The What, Why and How of Attending Trade Shows in Germany

by Andra Riemhofer

German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According...


What's Wrong with China

by Paul Midler

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt...


Diffusion of Renewable Energy Technologies

by Christian Friebe

By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms...


Commercial Integration between the European Union and Mexico

by Gerhard Niedrist

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...


Visualizing Culture

by Roxanne M. O'Connell

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the...


Human Encounters

by Øyvind Dahl

This book gives a comprehensive introduction to intercultural communication in the era of globalization. The reader is introduced to essential concepts in the field, different theories and methods of analysing...


Podcasting Made easy

by Steve Hart

If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.

It will give you the confidence to make your first podcast using the hardware...


Soar

by Shashank Nigam

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight...


The Korean Mind: Understanding Contemporary Korean Culture

by Boye Lafayette De Mente

The Koreans: understanding a people and their culture through key words and language.

Koreans have a unique character and personality that sets them apart from all other Asians. And although Korean attitudes...


The Global Brand

by Nigel Hollis

A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world

Rapid advances...


Author Launch Pad - How to Generate Free Publicity for your Book

by Kerry McDuling

Every author believes that their newly published book is special and unique, and therefore deserves to be read. However, many authors are unsure exactly how to get their book to market. A few authors manage...


World Business

by The Staff of the Wall Street Journal

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is...