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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Global Content Strategy

by Val Swisher

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations,...


The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...


FMCG: The Power of Fast-Moving Consumer Goods

by Greg Thain & John Bradley

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments...


Summary of The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom - David Kupelian

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Kupelian in his book “The Marketing of Evil, How Radicals, Elitists, ad Pseudo-Experts Sell Us Corruption Disguised as...


The Contested Politics of Mobility

by Vicki Squire

The Contested Politics of Mobility is the first collection to explore how the politics of mobility turns on the condition of irregularity. Timely and incisive, it brings together leading scholars from across...


The China Dream: The Quest for the Last Great Untapped Market on Earth

by Joe Studwell

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century -- and instead foresees...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Michael Jordan and the New Global Capitalism (New Edition)

by Walter LaFeber

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


World Business: An e-Book Special Report

by The Staff of the Wall Street Journal

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...


Geomarketing: Methods and Strategies in Spatial Marketing

by Gérard Cliquet

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured...


Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits

by Laura Maya

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology,...


Free Trade Agreements: 20 Ways to Grow Your Business

by International Trade Administration (U.S.

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...


The Global Brand

by Nigel Hollis

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough...


Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

by Emmanuel C. Alozie

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition...


Secrets of Success in Brand Licensing

by Andrew Levy

Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys....


The Arab World Unbound: Tapping into the Power of 350 Million Consumers

by Vijay Mahajan

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace

This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers,...


How U.S. Retail, Travel, and Hospitality Industries Can Attract Affluent Chinese Tourists

by Pierre Gervois

Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business....