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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


FMCG: The Power of Fast-Moving Consumer Goods

by Greg Thain & John Bradley

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments...


Summary of The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom - David Kupelian

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by David Kupelian in his book “The Marketing of Evil, How Radicals, Elitists, ad Pseudo-Experts Sell Us Corruption Disguised as...


Consumer Behavior in Asia: Issues and Marketing Practice

by Erdener Kaynak & Tsang-Sing Chan

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking...


The Contested Politics of Mobility

by Vicki Squire

The Contested Politics of Mobility is the first collection to explore how the politics of mobility turns on the condition of irregularity. Timely and incisive, it brings together leading scholars from across...


Globalization and East Asia: Opportunities and Challenges

by Erdener Kaynak & Khosrow Fatemi

Learn to apply the strategies used in East Asia’s phenomenal economic expansion

The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities...


Islam and Business: Cross-Cultural and Cross-National Perspectives

by Kip Becker

Keep up with management issues in the rapidly changing Islamic business world!

Islam and Business: Cross-Cultural and Cross-National Perspectives reviews important changes, cross-cultural differences, and management...


The China Dream: The Quest for the Last Great Untapped Market on Earth

by Joe Studwell

In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the twenty-first century -- and instead foresees...


Global Entrepreneurship: Environment and Strategy

by Nir Kshetri

Nir Kshetri's Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Michael Jordan and the New Global Capitalism (New Edition)

by Walter LaFeber

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With...


Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Erdener Kaynak, Robert Mockler & Dorothy G Dologite

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management....


Managing Customer Value: One Stage at a Time

by Dilip Soman & Sara N-Marandi

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend...


New Business in India: The 21st Century Opportunity

by Paul Davies

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights...


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


World Business: An e-Book Special Report

by The Staff of the Wall Street Journal

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...


International Marketing

by Stanley Paliwoda & Michael Thomas

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...