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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


The Contested Politics of Mobility

by Vicki Squire

The Contested Politics of Mobility is the first collection to explore how the politics of mobility turns on the condition of irregularity. Timely and incisive, it brings together leading scholars from across...


Help! How to defend yourself against marketing and its strategies

by Andrea Payaro

Versione in lingua inglese e digitale del libro "Si salvi chi può... dal marketing e dalle sue strategie" (Aras Edizioni, 2012). Gli acquisti sono condizionati da strategie di comunicazione occulte? Perché...


Michael Jordan and the New Global Capitalism (New Edition)

by Walter LaFeber

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With...


Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

by Erdener Kaynak, Robert Mockler & Dorothy G Dologite

Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management....


Marketing Places

by Philip Kotler

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


World Business: An e-Book Special Report

by The Staff of the Wall Street Journal

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...


International Marketing

by Stanley Paliwoda & Michael Thomas

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition...


Global Strategies in Retailing: Asian and European Experiences

by John Dawson & Masao Mukoyama

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international...


Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships

by Kristof Coussement & Koen W. De Bock

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods...


The Large International Firm

by Edith Penrose

This book is a study of the economics of the large international firm, but is at the same time a study of one of the world's most important industries. International firms face difficult problems in attempting...


Euromarketing and the Future

by Erdener Kaynak & Lynn R Kahle

Be prepared for the future of international marketing!

The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you...


British Manufacturing Overseas

by David Shepherd, Aubrey Silberston & Roger Strange

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct...


Geomarketing: Methods and Strategies in Spatial Marketing

by Gérard Cliquet

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets.

Demand varies according to location and can be measured...


International Strategic Marketing: A European Perspective

by J.B. McCall & Marilyn Stone

This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the...


Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits

by Laura Maya

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology,...


Free Trade Agreements: 20 Ways to Grow Your Business

by International Trade Administration (U.S.

The book provides detailed information on best prospects, insights on the economic and political situation, tips on business culture, free and low-cost assistance for entering each market and also describes...


European Perspectives in Marketing

by Erdener Kaynak

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!

From the editor:

Europe is not a homogenous mass market. It is rather a heterogeneous market with...


Advertising in Developing and Emerging Countries: The Economic, Political and Social Context

by Emmanuel C. Alozie

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition...