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Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

by Ali Pervez

Are you looking for proven revenue-generating strategies to grow your sales immediately? In "Get Your Black Belt in Marketing," learn eighty-one moves to cut through the marketing clutter. These moves are absolutely...

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Harry Macdivitt & Mike Wilkinson

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your...

Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

by Henri Baudet & Henk van der Meulen

These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.

The introductory chapter...

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

by Gordon R. Foxall

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical...

Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics

by Barrie Gunter & Adrian Furnham

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics....

Capitalism and the Consumer (RLE Consumer Behaviour)

by Fred Henderson

Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part...

The Reinvention  of Marketing

by Deborah Malone

The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry...

FMCG: The Power of Fast-Moving Consumer Goods

by Greg Thain & John Bradley

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments...

Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In...

Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth

by Malcolm Morley

Understanding Markets and Strategy explains the context, meaning and value of markets and how to make the best decisions by putting the business into the context of the market, rather than the other way around....

Segmentation, Revenue Management and Pricing Analytics

by Tudor Bodea & Mark Ferguson

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications,...

Getting Clients and Keeping Clients for Your Service Business: A 30-Day Step-by-Step Plan for Building Your Business

by M D Weems

Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant,...

The ROI of Pricing: Measuring the Impact and Making the Business Case

by Stephan Liozu & Andreas Hinterhuber

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of...

Service 7

by Peter Bowman

Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service...

Power Branding

by Steve McKee

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...

Market Research In A Week: Market Research In Seven Simple Steps

by Judy Bartkowiak

The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner,...

Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...

Ratings Analysis: Audience Measurement and Analytics

by James Webster, Patricia Phalen & Lawrence Lichty

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the...

Inside the Buyer's Brain

by Lee W. Frederiksen, Elizabeth Harr & Sylvia S. Montgomery

Inside the Buyer's Brain Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience - one that...

Social Marketing: From Tunes to Symphonies

by Gerard Hastings & Christine Domegan

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the...