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Predictive Analytics For Dummies

by Anasse Bari, Mohamed Chaouchi & Tommy Jung

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data

Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics...


Guanxi (The Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

by Robert Buderi & Gregory T. Huang

Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of China today -- and...


Leverage Innovation Capability: Application of Total Innovation Management in China's SMEs' Study

by Qingrui Xu & Jin Chen

Innovation is widely recognized as a major source of modern productivity growth. Indeed, it is seen as constituting a central process of economic advancement in industrialized countries. Despite this, a considerable...


Franchising: An International Perspective

by John Stanworth & Frank Hoy

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with...


Explosion Green: One Man's Journey To Green The World's Largest Industry

by David Gottfried

Explosion Green tells the twenty-year story of the global green building movement through the eyes of David Gottfried, the man who helped start it all.  Explosion Green reveals the inner workings of the building...


Emerging Business Ventures in China: Entrepreneurship Under Market Socialism: Entrepreneurship in China

by Ping Zheng & Richard Scase

The rapidly changing market environment in China requires more research to understand fully the empirical processes of management practice and the business landscape in which they operate.

Based on longitudinal...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Powerful Questions for Business Success: The Right Questions for Business Survival and Profitability

by GREGG RAINER

Many entrepreneurs start out with lots of passion and enthusiasm in their business but get burnt out after suffering a few bumps and bruises along the way. Some may even quit eventually. Others may become too...


Restaurants Success

by Vincent Gabriel

Ninety percent of all new restaurants started by new business owners failed. Vincent Gabriel, a food and management consultant shows you how a restaurant can survive its first year, based on understanding the...


The Mesh: Why the Future of Business Is Sharing

by Lisa Gansky

"Lisa Gansky is the ideal tour guide and provocateur for this big idea."

-Seth Godin, author of Linchpin and Poke the Box

Traditional businesses follow a simple formula: create a product or service, sell it,...


Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs

by Jonathan Garo Koomey

Written for entrepreneurs and investors, this book describes how to profit from tackling climate change, one of this century’s greatest challenges. Industry expert Dr. Jonathan Koomey acts as your company’s...


Success as a Coach: Start and Build a Successful Coaching Practice

by Stephen Newton

What does it take to be a successful coach? Assuming that you already possess the right skills, characteristics and training then success simply lies in finding and winning clients that you can coach successfully....


Beyond the Idea

by Vijay Govindarajan & Chris Trimble

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when...


Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

by Bruce Freeman, Karin Abarbanel & Bobbi Brown

Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with...


Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

by Jeffrey Bussgang

"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR

Finding the right venture capitalist to back your start-up...


The Wealthy Teacher: Answering the Question ''What's Next?''

by Victoria Boyd & Andrea Haynes Johnson

The Wealthy Teacher is the story of Dr. Victoria Boyd and her journey as she travelled from being an educator to becoming an entrepreneur. Her conflict and finally resolution and realization of the power and...


Reinventing the Entrepreneur: Turning Your Dream Business into a Reality

by MaryEllen Tribby

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time

Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500%...


Disciplined Entrepreneurship: 24 Steps to a Successful Startup

by William Aulet & Bill Aulet

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something...


Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

by Pamela Slim

Pamela Slim, a former corporate training manager, left her office job twelve years ago to go solo and has enjoyed every bit of it.

In her groundbreaking book, based on her popular blog Escape from Cubicle Nation,...


Women Entrepreneurs: Inspiring Stories from Emerging Economies and Developing Countries

by Mauro F. Guillen

Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses....