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The Public Relations Writer's Handbook: The Digital Age

by Merry Aronson, Don Spetner & Carol Ames

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...


Public Relations For Dummies

by Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers...


Crisis Communications

by Kathleen Fearn-Banks

Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare...


Marketing Planning Guide, Third Edition

by Bruce Wrenn & Phylis M Mansfield

THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing...


Organizations and the Media: Organizing in a Mediatized World

by Josef Pallas, Lars Strannegård & Stefan Jonsson

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations...


Summary of Taking Heat: The President, the Press, and My Years in the White House - Ari Fleischer

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Ari Fleischer in his book “Taking Heat: The President, the Press, and My Years in the White House”. This summary offers a...


Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Hugh Hewitt in his book “Blog: Understanding the Information Reformation that’s Changing Your World”. This summary offers...


Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Eric Boehlert in his book “Bloggers on the Bus: How the Internet Changed Politics and the Press”. This summary offers a concise...


Advertising and Public Relations Law

by Roy L Moore & Erik Collins

Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...


Party Politics in Japan

by Hans H Baerwald

To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Public Relations Research Annual: Volume 3

by Larissa A. Grunig & James E. Grunig

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...


Social Marketing: Advances in Research and Theory

by Walter W. Wymer Jr & Debra Basil

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more...


Public Relations and the History of Ideas

by Simon Moore

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase...


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

This is the eBook version of the printed book.

The New Future of Public Relations!

 

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s...


The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

by David Yale & Andrew Carothers

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step...


Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Successful Public Relations In A Week: Teach Yourself

by Brian Salter

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly...


Great PR: Bullet Guides

by Brian Salter

What's in this book?

Open this book and you will...

- Improve communication

- Foster development

- Establish goals

- Encourage success

Learn how to be a mentor:

- Understanding mentoring

- The mentoring process

-...