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Positioning in Public Relations and Strategic Communications: A New Approach to Public Relations Research and Practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Public Relations Research Annual: Volume 3

by Larissa A. Grunig & James E. Grunig

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...


Social Marketing: Advances in Research and Theory

by Walter W. Wymer Jr & Debra Basil

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Public Relations and the History of Ideas

by Simon Moore

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase...


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

This is the eBook version of the printed book.

The New Future of Public Relations!

 

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s...


Cases in Public Relations Management, 2nd Edition: The Rise of Social Media and Activism

by Patricia Swann

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students...


The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

by David Yale & Andrew Carothers

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step...


Strategic Planning for Public Relations, Fourth Edition

by Ronald D. Smith

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions,...


Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Successful Public Relations In A Week: Teach Yourself

by Brian Salter

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly...


Great PR: Bullet Guides

by Brian Salter

What's in this book?

Open this book and you will...

- Improve communication

- Foster development

- Establish goals

- Encourage success

Learn how to be a mentor:

- Understanding mentoring

- The mentoring process

-...


Public Relations History: From the 17th to the 20th Century: The Antecedents

by Scott M. Cutlip

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Organizational Public Relations: A Political Perspective

by Christopher Spicer

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...


360 Degrees of Success: Money, Relationships, Energy, Time: The 4 Essential Ingredients to Create Personal and Professional Success in Your Life

by Ana Weber

360 Degrees of Success is furnishing simple, effective and user friendly tools you can tailor into your personal, professional---business life and create your success at any age or time.


Promoting and Marketing Events: Theory and Practice

by Nigel Jackson

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also...


Excellence in Public Relations and Communication Management

by James E. Grunig

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.


Manager's Guide to Excellence in Public Relations and Communication Management

by David M. Dozier, Larissa A. Grunig & James E. Grunig

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.