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Excellence in Public Relations and Communication Management

by James E. Grunig

First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.


Manager's Guide to Excellence in Public Relations and Communication Management

by David M. Dozier, Larissa A. Grunig & James E. Grunig

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Brand Vandals: Reputation Wreckers and How to Build Better Defences

by Steve Earl & Stephen Waddington

Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the...


Women in Public Relations: How Gender Influences Practice

by Larissa A. Grunig, Linda Childers Hon & Elizabeth L. Toth

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover,...


Promoting Nonprofit Organizations: A Reputation Management Approach

by Ruth Ellen Kinzey

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit...


Gender and Public Relations: Critical Perspectives on Voice, Image and Identity

by Christine Daymon & Kristin Demetrious

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of...


Public Relations: The Basics

by Ron Smith

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is...


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Andrea Brunais, Pam Lontos & Rick Frishman

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World

by Zsófia Lakatos

Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the...


Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

by Howard Bragman

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide...


Health Communication and Mass Media: An Integrated Approach to Policy and Practice

by Rukhsana Ahmed & Benjamin R. Bates

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories;...


PR and Communication in Local Government and Public Services

by John Brown, Pat Gaudin & Wendy Moran

A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that...


Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors

by Allan J. Kimmel

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon...


Handbook of Niche Marketing: Principles and Practice

by Art Weinstein

Get closer to “tailor made” marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing:...


Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most...


Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners

by Michael G. Parkinson

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising,...


Managing a Public Relations Firm for Growth and Profit, Second Edition

by Alvin C Croft

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips

The classic text that describes in detail how to successfully manage and market a public relations firm, has been...


Public Relations, Activism, and Social Change: Speaking Up

by Kristin Demetrious

Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through...


Public Relations

by Paul Baines, John Egan & Frank Jefkins

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning...