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Party Politics in Japan

by Hans H Baerwald

To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...


Positioning Theory and Strategic Communication: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Public Relations Research Annual: Volume 3

by Larissa A. Grunig & James E. Grunig

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...


Social Marketing: Advances in Research and Theory

by Walter W. Wymer Jr & Debra Basil

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Public Relations and the History of Ideas

by Simon Moore

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase...


The PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they...


Spin Sucks: Communication and Reputation Management in the Digital Age

by Gini Dietrich

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!

 

Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate...


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

Praise for PR 2.0

 

“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections...


Cases in Public Relations Management: The Rise of Social Media and Activism

by Patricia Swann

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students...


Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money

by Lynn Thorne

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you,...


The Bauhaus and Public Relations: Communication in a Permanent State of Crisis

by Patrick Rössler

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication,...


Strategic Planning for Public Relations

by Ronald D. Smith

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions,...


Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Successful Public Relations In A Week: Teach Yourself

by Brian Salter

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly...


Great PR: Bullet Guides

by Brian Salter

What's in this book?

Open this book and you will...

- Improve communication

- Foster development

- Establish goals

- Encourage success

Learn how to be a mentor:

- Understanding mentoring

- The mentoring process

-...


Public Relations History: From the 17th to the 20th Century: The Antecedents

by Scott M. Cutlip

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Organizational Public Relations: A Political Perspective

by Christopher Spicer

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...