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The Public Relations Writer's Handbook: The Digital Age

by Merry Aronson, Don Spetner & Carol Ames

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...


Public Relations For Dummies

by Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers...


Crisis Communications

by Kathleen Fearn-Banks

Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare...


Advertising and Public Relations Law

by Roy L Moore & Erik Collins

Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...


Party Politics in Japan

by Hans H Baerwald

To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

This is the eBook version of the printed book.

The New Future of Public Relations!

 

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s...


Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Successful Public Relations In A Week: Teach Yourself

by Brian Salter

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly...


Great PR: Bullet Guides

by Brian Salter

What's in this book?

Open this book and you will...

- Improve communication

- Foster development

- Establish goals

- Encourage success

Learn how to be a mentor:

- Understanding mentoring

- The mentoring process

-...


Women in Public Relations: How Gender Influences Practice

by Larissa A. Grunig, Linda Childers Hon & Elizabeth L. Toth

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover,...


Promoting Nonprofit Organizations: A Reputation Management Approach

by Ruth Ellen Kinzey

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit...


Gender and Public Relations: Critical Perspectives on Voice, Image and Identity

by Christine Daymon & Kristin Demetrious

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of...


Public Relations: The Basics

by Ron Smith

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is...


I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

by Andrea Brunais, Pam Lontos & Rick Frishman

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your...


Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World

by Zsófia Lakatos

Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the...


Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve

by Howard Bragman

An accessible and insightful PR guide from a top adviser to the rich and powerful

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and...


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers

by David Meerman Scott

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide...


Health Communication and Mass Media: An Integrated Approach to Policy and Practice

by Rukhsana Ahmed & Benjamin R. Bates

In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories;...


PR and Communication in Local Government and Public Services

by John Brown, Pat Gaudin & Wendy Moran

A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that...