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The Public Relations Writer's Handbook: The Digital Age

by Merry Aronson, Don Spetner & Carol Ames

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...


Public Relations For Dummies

by Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers...


Crisis Communications

by Kathleen Fearn-Banks

Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare...


Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Marketing Planning Guide, Third Edition

by Bruce Wrenn & Phylis M Mansfield

THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing...


Advertising and Public Relations Law

by Roy L Moore & Erik Collins

Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...


Party Politics in Japan

by Hans H Baerwald

To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...


Public Relations Research Annual: Volume 3

by Larissa A. Grunig & James E. Grunig

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...


Strategic Planning for Public Relations

by Ronald D. Smith

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.


Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...


PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

This is the eBook version of the printed book.

The New Future of Public Relations!

 

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s...


Cases in Public Relations Management, 2nd Edition: The Rise of Social Media and Activism

by Patricia Swann

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students...


The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

by David Yale & Andrew Carothers

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step...


Strategic Planning for Public Relations, Fourth Edition

by Ronald D. Smith

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions,...


Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Successful Public Relations In A Week: Teach Yourself

by Brian Salter

An understanding of public relations is crucial to anyone who wants to advance their career.

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly...


Great PR: Bullet Guides

by Brian Salter

What's in this book?

Open this book and you will...

- Improve communication

- Foster development

- Establish goals

- Encourage success

Learn how to be a mentor:

- Understanding mentoring

- The mentoring process

-...


Public Relations History: From the 17th to the 20th Century: The Antecedents

by Scott M. Cutlip

First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


Organizational Public Relations: A Political Perspective

by Christopher Spicer

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.