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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

by Ronn Torossian

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by...

Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management

by James E. Lukaszewski

“Crisis” is not like other business interruptions. In a crisis, your company spokespersons, managers, and employees must know exactly what to do, what to say, when to say it, and when to do it -- while the...

The Public Relations Writer's Handbook: The Digital Age

by Merry Aronson, Don Spetner & Carol Ames

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts,...

Public Relations For Dummies

by Eric Yaverbaum, Robert W. Bly & Ilise Benun

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers...

Crisis Communications

by Kathleen Fearn-Banks

Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare...

The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer WITTER

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little...

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

by Eric Dezenhall

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take...

Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S Borenstein

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite...

How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...

Marketing Planning Guide, Third Edition

by Bruce Wrenn & Phylis M Mansfield

THE CLASSIC guide to develop a marketing plan—completely updated!

The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing...

Advertising and Public Relations Law

by Roy L Moore & Erik Collins

Addressing a critical need, the second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including...

Party Politics in Japan

by Hans H Baerwald

To the outside observer, the character and dynamics of Japan's political parties and Diet (National Assembly) are often obscure. This volume is an invaluable description of party politics in Japan, and a unique...

Public Relations Research Annual: Volume 3

by Larissa A. Grunig & James E. Grunig

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly...

The PR Professional's Handbook: Powerful, Practical Communications

by Caroline Black

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they...

Spin Sucks: Communication and Reputation Management in the Digital Age

by Gini Dietrich

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!


Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate...

Flagship Marketing: Concepts and Places

by Tony Kent & Reva Brown

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept...

PR 2.0: New Media, New Tools, New Audiences

by Deirdre Breakenridge

Praise for PR 2.0


“An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections...

The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

by David Yale & Andrew Carothers

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step...

Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money

by Lynn Thorne

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you,...

The Bauhaus and Public Relations: Communication in a Permanent State of Crisis

by Patrick Rössler

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication,...