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Public Relations Ethics and Professionalism: A Jungian Approach: The Shadow of Excellence

by Johanna Fawkes

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic...


Organizations and the Media: Organizing in a Mediatized World: Organizing in a Mediatized World

by Josef Pallas, Lars Strannegård & Stefan Jonsson

The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations...


Summary of Taking Heat: The President, the Press, and My Years in the White House - Ari Fleischer

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Ari Fleischer in his book “Taking Heat: The President, the Press, and My Years in the White House”. This summary offers a...


Summary of Blog: Understanding the Information Reformation that's Changing Your World - Hugh Hewitt

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Hugh Hewitt in his book “Blog: Understanding the Information Reformation that’s Changing Your World”. This summary offers...


Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert

by Capitol Reader

This ebook consists of a summary of the ideas, viewpoints and facts presented by Eric Boehlert in his book “Bloggers on the Bus: How the Internet Changed Politics and the Press”. This summary offers a concise...


Positioning in Public Relations and Strategic Communications: A new approach to public relations research and practice

by Melanie James

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds...


Social Marketing: Advances in Research and Theory

by Walter W. Wymer Jr & Debra Basil

Learn what marketing practices can positively impact behavior

The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more...


Pathways to Public Relations History: Global Perspectives on Profession and Practice: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


The Origins of Public Relations Thought

by Simon Moore

This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase...


Communicating Success

by Tiziana Rocca

Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the...


Global Public Relations: Spanning Borders, Spanning Cultures

by Alan R. Freitag & Ashli Quesinberry Stokes

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication...