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Avon: Building the World's Premier Company for Women

by Laura Klepacki

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's...


How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales

by Randy Schwantz

A six-step plan for driving a wedge between the competition and the customer

For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition...


Selling to the Government: What It Takes to Compete and Win in the World's Largest Market

by Mark Amtower

Learn the crucial ins and outs of the world’s largest market

The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal,...


If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

by Grant Cardone

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for...


CustomerCentric Selling, Second Edition

by Michael T. Bosworth, John R. Holland & Frank Visgatis

The Web has changed the game for your customers- and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps...


Mega-Selling: Secrets of a Master Salesman

by David Cowper, Andrew Haynes & Donald Cowper

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation."

—Steve Carlson, Publisher and Editor, Marketing Options

"David Cowper is not just...


The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop Ne

by Judy Allen

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations...


Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull, Phil Myers & David Meerman Scott

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding...


Mr. Shmooze: The Art and Science of Selling Through Relationships

by Richard Abraham

Reorient your selling approach

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.”...


People Buy You: The Real Secret to what Matters Most in Business

by Jeb Blount

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge,...


Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible

by Robert Johnson

The Ultimate Sales Boot Camp

According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage...


Close that Sale! : Teach Yourself

by Roger Brooksbank

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.

Based...


If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity

by Rob Adams

Know if you'll hit your targets before pulling the trigger on any marketing plan

More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than...


The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

by Matt Oechsli

This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them...


Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

by Jerry Acuff & Wally Wood

Praise for stop acting like a seller and Start Thinking Like a Buyer

"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set...


How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee

by Lawrence L. Steinmetz & William T. Brooks

Praise for How to Sell at Margins Higher Than Your Competitor

"This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell...


The Relationship Edge: The Key to Strategic Influence and Selling Success

by Jerry Acuff

Get a practical, actionable, three-step process to build and leverage important relationships

Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but...


The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!

by Warren Greshes

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them,...


Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read

by Chuck Bauer

Distinguish yourself as a "Sales Master" and win big in business today!

Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all...


Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation

by Mike Schultz & John E. Doerr

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system...