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Make 'Em Laugh & Take Their Money: A Few Thoughts On Using Humor As  A Speaker or Writer or Sales Professional For Purposes of Persuasion

by Dan S Kennedy

Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or...


Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas

"Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."-...


Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!

by Jeff Thull

Praise for Mastering the Complex Sale

"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."

—Geoffrey...


Avon: Building the World's Premier Company for Women

by Laura Klepacki

A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's...


How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales

by Randy Schwantz

A six-step plan for driving a wedge between the competition and the customer

For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition...


Selling to the Government: What It Takes to Compete and Win in the World's Largest Market

by Mark Amtower

Learn the crucial ins and outs of the world’s largest market

The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal,...


If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

by Grant Cardone

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for...


CustomerCentric Selling, Second Edition

by Michael T. Bosworth, John R. Holland & Frank Visgatis

The Web has changed the game for your customers- and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps...


Customer Experience For Dummies

by Roy Barnes & Bob Kelleher

Gain, engage, and retain customers with positive experiences

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage...


Mega-Selling: Secrets of a Master Salesman

by David Cowper, Andrew Haynes & Donald Cowper

"No matter what your industry, no matter what your product, if you want to sell in the big leagues, this book is a revelation."

—Steve Carlson, Publisher and Editor, Marketing Options

"David Cowper is not just...


The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop Ne

by Judy Allen

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations...


Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull, Phil Myers & David Meerman Scott

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding...


Mr. Shmooze: The Art and Science of Selling Through Relationships

by Richard Abraham

Reorient your selling approach

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about “taking,” nor is it about “persuading.”...


People Buy You: The Real Secret to what Matters Most in Business

by Jeb Blount

The ultimate guide to relationships, influence and persuasion in 21st century business.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge,...


Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible

by Robert Johnson

The Ultimate Sales Boot Camp

According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage...


Close that Sale!: Teach Yourself

by Roger Brooksbank

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.

Based...


If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity

by Rob Adams

Know if you'll hit your targets before pulling the trigger on any marketing plan

More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than...


The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

by Matt Oechsli

This insightful book shows salespeople how to meet the needs of affluent clients—from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them...


Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy

by Jerry Acuff & Wally Wood

Praise for stop acting like a seller and Start Thinking Like a Buyer

"Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set...


How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee

by Lawrence L. Steinmetz & William T. Brooks

Praise for How to Sell at Margins Higher Than Your Competitor

"This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell...