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The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

by Adam Berke, Gregory Fulton & Lauren Vaccarello

How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave...


Pocket Guide to Selling Services and Products

by Peter Morris & Malcolm McDonald

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.


The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue

by Andrew Dietz

YOUR GAME PLAN FOR WINNING BUSINESS RELATIONSHIPS

Just like a football game, client building requires a solid strategy executed by a series of well-designed plays. While the ultimate objective of a sports team...


Authenticity: The Head, Heart, and Soul of Selling

by Ron Willingham

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:...


1001 Ideas to Create Retail Excitement: (Revised & Updated)

by Edgar A. Falk

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how...


Conversations That Win the Complex Sale:  Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

by Erik Peterson & Timothy Riesterer

Win more deals with the perfect sales story!

"Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer...


The Integration Imperative: Erasing Marketing and Business Development Silos -- Once and for All -- In Professional Service Firms

by Suzanne C. Lowe

When it comes to competing effectively, achieving financial success, and delivering optimal client service, professional and B2B firms keep looking for the Holy Grail in all the wrong places: "Hire big-time...


The 6 Figure Stylist-Secrets to Exploding Your Beauty Industry Business & Creating Success by Design

by Jaye Renee'

Put MORE PROFIT in YOUR Pockets! No one can deny it: the old beauty industry is BROKEN and GONE FOREVER. It will never be as it was. In its place a NEW ERA has emerged. Clients have power and are more skeptical...


Lead Generation For Dummies

by Dayna Rothman

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century...


Life & Health Sales Essentials Series

by Esq. William H. Byrnes & Esq. Robert Bloink

The National Underwriter Sales Essentials Series combines all of the most practical, proven sales techniques advisors, agents, brokers, producers, sales managers or agency owners need to convert prospects into...


Value-Added Selling:  How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/e

by Tom Reilly

Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have...


Winning Sales Letters From Prospect to Close

by Ralph Allora

First impressions are critical.

Make yours count with a winning sales letter!

You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator...


Socratic Selling: How to Ask the Questions That Get the Sale

by Kevin Daley

Build a relationship with your customers and close the sale more surely.

The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic...


Team Code of Honor: The Secrets of Champions in Business and in Life

by Blair Singer

Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors...


Sales Dogs: You Don't Have to be an Attack Dog to Explode Your Income

by Blair Singer

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but...


Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

by Noel Capon

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts...


Zero-Resistance Selling: Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti

by Maxwell Maltz

More information to be announced soon on this forthcoming title from Penguin USA


Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers

by Jeff Cox & Howard Stevens

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented...


Hot Prospects: The Proven Prospecting System to Ramp Up Your Sales Career

by Bill Good

Whatever good or service you're selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred, or fifty thousand -- best-qualified...


Customer Centered Selling: Eight Steps To Success From The Worlds Best Sales Force

by Rob Jolles

Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L....