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Making Technology Investments Profitable: ROI Road Map from Business Case to Value Realization

by Jack M. Keen

A guide to getting the crucial business case right?every time

Showing professionals how to calculate the value of typical budgeting and funding requests quickly and easily, Making Technology Investments Profitable,...


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Adobe Reader

by Paul W. Farris, Neil T. Bendle & Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...


Indicators and Oscillators in Excel

by Eric Barker

Shows excel formulas to create graphs of 33 of the most important tools of technical analysis: Pivot Point, Negative Volume Index, Positive Volume Index, Money Flow Index, Advance Decline Line, On Balance Volume,...


Student Solutions Manual to Accompany Loss Models: From Data to Decisions, Fourth Edition

by Stuart A. Klugman, Harry H. Panjer & Gordon E. Willmot

An update of one of the most trusted books on constructing and analyzing actuarial models for the C/4 actuarial exam

This new, abridged edition has been thoroughly revised and updated to include the essential...


Statistical Power Analysis: A Simple and General Model for Traditional and Modern Hypothesis Tests, Fourth Edition: A Simple and General Model for Tra

by Kevin R. Murphy, Brett Myors & Allen Wolach

Noted for its accessible approach, this text applies the latest approaches of power analysis to both null hypothesis and minimum-effect testing using the same basic unified model. Through the use of a few simple...


Modern Analytics Methodologies: Driving Business Value with Analytics

by Michele Chambers & Thomas W Dinsmore

Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity...


The Norm Chronicles: Stories and Numbers About Danger and Death

by Michael Blastland & David Spiegelhalter

A statistician and a journalist reveal the real story behind the statistics on risk, chance, and choice


Business Statistics I Essentials

by Louise Clark

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive...


Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications

by Les Sztandera

Use computational intelligence to drive more value from business analytics, overcome real-world uncertainties and complexities, and make better decisions. Drawing on his pioneering experience as an instructor...


Predictive Analytics: Microsoft Excel

by Conrad Carlberg

Excel predictive analytics for serious data crunchers!

 

The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your business win. You don’t need multimillion-dollar...


Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

by Brenda L. Dietrich, Emily C. Plachy & Maureen F. Norton

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience

Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically...


Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions

by Babette E. Bensoussan & Craig S. Fleisher

Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.  These professionals have discovered the...


Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

by Thomas H. Davenport & International Institute for Analytics

The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure...


Measure, Probability, and Mathematical Finance: A Problem-Oriented Approach

by Guojun Gan, Chaoqun Ma & Hong Xie

An introduction to the mathematical theory and financial models developed and used on Wall Street

Providing both a theoretical and practical approach to the underlying mathematical theory behind financial models,...


Latent Variable Modeling using R: A Step by Step Guide: A Step-by-Step Guide

by A. Alexander Beaujean

This step-by-step guide is written for R and latent variable model (LVM) novices. Utilizing a path model approach and focusing on the lavaan package, this book is designed to help readers quickly understand...


Wavelet Neural Networks: With Applications in Financial Engineering, Chaos, and Classification

by Antonios K. Alexandridis & Achilleas D. Zapranis

Through extensive examples and case studies, Wavelet Neural Networks provides a step-by-step introduction to modeling, training, and forecasting using wavelet networks. The acclaimed authors present a statistical...


Lean Six Sigma Demystified, Second Edition

by Arthur Arthur

Your LEAN and mean guide to Lean Six Sigma

Ready to implement better, faster, cheaper, more-profitable processes in your organization? Lean Six Sigma Demystified, Second Edition, shows you how to use proven...


The Leading Indicators: A Short History of the Numbers That Rule Our World

by Zachary Karabell

How did we come by the “leading indicators” we place such stock in? We allocate trillions of dollars and make public policy and personal decisions based upon them, but what do they really tell us?

“The...


Data Analysis Explained: Accessible R Without Programming

by David W. Gerbing

This book prepares readers to analyze data and interpret statistical results using R more quickly than other texts. R is a challenging program to learn because code must be created to get started. To alleviate...


Measurement Theory in Action: Case Studies and Exercises, Second Edition: Case Studies and Exercises, Second Edition

by Kenneth S. Shultz, David J. Whitney & Michael J. Zickar

This book helps readers apply testing and measurement theories. Featuring 22 self-standing modules, instructors can pick and choose the ones that are most appropriate for their course. Each module features an...