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Market This!: An Effective 90-Day Marketing Tool

by Sherry Prescott-Willis

Think you're ready to market your product or service--think again..don't take another step until you read this book! Most marketing books give you a formula for how to market your stuff, or they give you ideas,...


The Visionbuilders' Manual: 9 Steps To Panormamic Success For Your Company, Career Or Cause

by Margaret J. Shepherd

How do Success Heroes succeed in all of life all at once? They live from Vision. Vision inspires you right through your fears and opens the door to pain-free success.  But you need the right contemplative and...


Make Your Move: Change the Way You Look At Your Business and Increase Your Bottom Line

by Alan N. Beaulieu

"I wish I had known" is commonly heard after major economic disruptions.  Make Your Move shows you how to spot future changes well in advance so you have plenty of time to take advantage of them.  It's packed...


Business Strategy for Water Challenges: From risk to opportunity

by Stuart Orr & Guy Pegram

This concise guide for professionals offers strategic steps for developing a corporate water stewardship strategy.


Business Analysis Techniques: 99 essential tools for success

by James Cadle, Debra Paul & Paul Turner

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use...


Why Should I Choose You (In Seven Words or Less)?

by Ian Chamandy & Ken Aber

How to answer the single most important question in business and life

Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor,...


The Content Pool: Leveraging Your Company's Largest Hidden Asset

by Alan J. Porter

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do....


Discontinuous Innovation: Learning to Manage the Unexpected

by Peter Augsdörfer, John Bessant, Kathrin Möslein & Bettina von Stamm et al.

This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on discontinuous innovation...


Big Data: Opportunities and challenges

by BCS The Chartered Institute for IT

This ebook aims to give practical guidance for all those who want to understand big data better and learn how to make the most of it. Topics range from big data analysis, mobile big data and managing unstructured...


Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

by Thomas J. Webster

This innovative textbook is a concise and axiomatic introduction to the principles of game theory—the formal study of move and countermove. Undergraduate business and economics students with a background in...


Case Studies in Asian Management

by Parissa Haghirian

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations...


Configuration Management: Expert guidance for IT service managers and practitioners

by Shirley Lacy & David Norfolk

Configuration management is the tracking, recording and monitoring of the elements of a business IT system and any changes and developments. Invaluable to IT professionals and to technology-savvy business managers...


Managing IT Projects For Business Change: From risk to success

by Jeff Morgan & Chris Dale

This book will empower experienced project managers and their business counterparts to understand and manage the risks of challenging business change projects. Providing principles and guidance, it shows project...


Business Continuity Management Systems: Implementation and certification to ISO 22301

by Hilary Estall

This practical guide is written for organisations that are implementing a business continuity management system and certification in line with ISO 22301. It will prove invaluable for those new to business continuity...


Seven Strategy Questions: A Simple Approach for Better Execution

by Robert Simons

To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the...


What I Didn't Learn in Business School: How Strategy Works in the Real World

by Jay Barney & Trish Gorman Clifford

Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for...


Negotiation Excellence: Successful Deal Making

by Michael Benoliel

Negotiation Excellence: Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best...


Bring Your Own Device (BYOD): The mobile computing challenge

by Bcs, The Chartered Institute for It

The increasing use of personal devices such as smartphones and tablets at work is offering an opportunity as well as a challenge for organisations, in particular the IT department. This ebook looks at ways to...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


Blueprints for Wise Master Builders of Wealth

by Michelle Miller

This book provides the biblical foundation to ignite people around the world to understand that wealth, riches and prosperity was and is God's plan for people. This book helps individuals build a vast understanding...