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BEYOND CHARITY: How to Increase Profit Through Innovative Strategic Partnership - Cause Marketing 2.0

by DAVID S MARSHALL

Why is marketing such an overwhelming concept and why is it so difficult to find new marketing ideas? In these pages you will uncover a new way of leveraging cause to increase both profits and impact. Learn...


Building Anti-Fragile Organisations: Risk, Opportunity and Governance in a Turbulent World

by Tony Bendell

Every day human organisations fail. Building Anti-Fragile Organisations explores a powerful alternative framework for risk in design and management of human systems. Anti-Fragile organisations, like biological...


Key Performance Indicators (Kpi): Developing, Implementing, and Using Winning Kpis

by David Parmenter

An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded!By exploring measures that have transformed businesses, David Parmenter has developed...


Strategic Management in Public Organizations: European Practices and Perspectives

by Paul Joyce & Anne Drumaux

Strategic Management in Public Organizations: European Practices and Perspectives offers the first wide-ranging survey and assessment of strategic management practices at various levels of government and public...


Corporate Strategies in Recession and Recovery (Routledge Revivals): Social Structure and Strategic Choice

by Richard Whittington

First published in 1989, this book is based on detailed comparative case studies of eight firms' responses to the recession of the early 1980s, the worst crisis for British manufacturing in the post-war period....


Scenario Based Strategy: Navigate the Future

by Paul de Ruijter

If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking...


Welcome to GoodCo: Using the Tools of Business to Create Public Good

by Tom Levitt

Welcome to GoodCo follows Tom Levitt's critically acclaimed Partners for Good which postulated that elements within the private sector now understood the social obligations of the corporate citizen and were...


Beyond Strategy: The Impact of Next Generation Companies

by Michael Moesgaard Andersen & Flemming Poulfelt

Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?

Interestingly, many of the companies depicted...


From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange & Jimmi Rembiszewski

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this...


Who Gets Promoted, Who Doesn't, and Why, Second Edition: 12 Things You'd Better Do If You Want to Get Ahead

by Donald Asher

A revised and updated edition of the career advancement guide that advocates working smarter, not harder, from one of America's premier career consultants.

Do your job, do it well, and you’ll be rewarded, right? ...


Connected by Design: Seven Principles for Business Transformation Through Functional Integration

by Barry Wacksman & Chris Stutzman

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies...


Tips For A Successful Ebay Business: Check 100

by Todd Alexander

100 simple, easy-to-use health checks for your eBay business

Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay,...


86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

by Vijay Mahajan & Kamini Banga

This is the eBook version of the printed book.Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit...


Conversational Capital: How to Create Stuff People Love to Talk About

by Bertrand Cesvet & Tony Babinski

This is the eBook version of the printed book.

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping...


The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core...


The Dynamics of Law and Morality: A Pluralist Account of Legal Interactionism

by Wibren van der Burg

This investigation of the dynamic intertwinement of law and morality argues that theoretical pluralism is better explained once law is accepted as an essentially ambiguous concept. The book develops a robust...


Confessions of a Successful CIO: How the Best CIOs Tackle Their Toughest Business Challenges

by Dan Roberts & Brian Watson

Be the most effective CIO you can be—by learning from the best in the business

Today's Chief Information Officers must be an entirely new breed of technology leader. With ever-changing demands from the business,...


Working Both Ways...West Point and Woodstock: Authoritative Leadership and Democratic Decision Making

by Inder Sidhu

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

How to get the best of both...


Validating Strategies: Linking Projects and Results to Uses and Benefits

by Phil Driver

Validating Strategies guides organisations to develop, validate and implement their strategies. Instead of failed strategies and endless projects that don't deliver, OpenStrategies provides a straightforward,...


Discontinuous Innovation: Learning to Manage the Unexpected

by Peter Augsdörfer, John Bessant & Kathrin Möslein

This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on discontinuous innovation...