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Welcome to GoodCo: Using the Tools of Business to Create Public Good

by Tom Levitt

Welcome to GoodCo follows Tom Levitt's critically acclaimed Partners for Good which postulated that elements within the private sector now understood the social obligations of the corporate citizen and were...


From Great to Gone: Why FMCG Companies are Losing the Race for Customers

by Peter Lorange & Jimmi Rembiszewski

To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this...


Strategic Planning for Public Relations

by Ronald D. Smith

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.


Who Gets Promoted, Who Doesn't, and Why, Second Edition: 12 Things You'd Better Do If You Want to Get Ahead

by Donald Asher

A revised and updated edition of the career advancement guide that advocates working smarter, not harder, from one of America's premier career consultants.

Do your job, do it well, and you’ll be rewarded, right? ...


Connected by Design: Seven Principles for Business Transformation Through Functional Integration

by Barry Wacksman & Chris Stutzman

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies...


Tips For A Successful Ebay Business: Check 100

by Todd Alexander

100 simple, easy-to-use health checks for your eBay business

Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay,...


86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

by Vijay Mahajan & Kamini Banga

This is the eBook version of the printed book.Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit...


Conversational Capital: How to Create Stuff People Love to Talk About

by Bertrand Cesvet & Tony Babinski

This is the eBook version of the printed book.

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping...


The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

by Becky Sheetz-Runkle

Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core...


The Dynamics of Law and Morality: A Pluralist Account of Legal Interactionism

by Wibren van der Burg

This investigation of the dynamic intertwinement of law and morality argues that theoretical pluralism is better explained once law is accepted as an essentially ambiguous concept. The book develops a robust...


Confessions of a Successful CIO: How the Best CIOs Tackle Their Toughest Business Challenges

by Dan Roberts & Brian Watson

Be the most effective CIO you can be—by learning from the best in the business

Today's Chief Information Officers must be an entirely new breed of technology leader. With ever-changing demands from the business,...


Working Both Ways...West Point and Woodstock: Authoritative Leadership and Democratic Decision Making

by Inder Sidhu

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

How to get the best of both...


Validating Strategies: Linking Projects and Results to Uses and Benefits

by Phil Driver

Validating Strategies guides organisations to develop, validate and implement their strategies. Instead of failed strategies and endless projects that don't deliver, OpenStrategies provides a straightforward,...


Discontinuous Innovation: Learning to Manage the Unexpected

by Peter Augsdörfer, John Bessant & Kathrin Möslein

This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on discontinuous innovation...


Crank It UP: The Proven Way to Drive Your Business to Greater Wealth

by Warren Otter

Many business owners want a relatively low risk and proven way to grow their business. There is an abundance of opportunities available. There are tens of thousands of baby-boomer business owners, and many of...


Leading Change: A Developing Country Perspective

by Franca Ovadje

In Change Leadership for Developing Countries, Franca Ovadje offers readers a comprehensive and integrative model for the design, implementation and evaluation of organizational change. This unique book embodies...


A Supply Chain Management Guide to Business Continuity

by Betty A KILDOW

Your supply chain seems strong and reliable. But what happens when one link breaks?


Big Data: Opportunities and Challenges

by The Chartered Institute for IT BCS

This ebook aims to give practical guidance for all those who want to understand big data better and learn how to make the most of it. Topics range from big data analysis, mobile big data and managing unstructured...


Responsible Innovation: From Concept to Practice

by Xavier Pavie & Victor Scholten

At a time when the limits on human progress are ever-decreasing and the consequences of human actions have never been so critical to predict and manage, the responsible nature of innovations has acquired a whole...


New Paradigm for Interpreting the Chinese Economy: Theories, Challenges and Opportunities

by Justin Yifu Lin

Since the reform and opening up in 1978, the Chinese economy has grown rapidly. China has become the focus of the world due to its astonishing achievements in every aspect of its economical growth. The country's...