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Content Marketing 2016: Influencer, Topics and The Most Important Trends

by Communicate And Sell

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem:...


Microfarming for Profit: From Garden to Glory

by Dave DeWitt

This is a candid entrepreneur's guide on how to turn unused property into an efficient, fun, and profitable microfarm.


Tourism and Trails: Cultural, Ecological and Management Issues

by Dr. Dallen J. Timothy & Prof. Stephen W. Boyd

Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine...


Tourism and Development (2nd edition): Concepts and Issues

by Prof. Richard Sharpley & Dr. David J. Telfer

This book explores and challenges the relationship between tourism and development and establishes a conceptual link between the discrete yet interconnected disciplines of tourism studies and development studies....


The New Censorship: Inside the Global Battle for Media Freedom

by Joel Simon

Journalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director...


From Farmer to World Leader - Delfingen

by Claudine Le Tourneur d'Ison

The story of Delfingen is not only the story of Bernard Streit who remarkably developed the company but it also closely relates to the astonishing path of the Streit family, men and women of sturdy character,...


The Network

by Scott Woolley

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air....


Selling Energy: Inspiring Ideas That Get More Projects Approved!

by Mark T. Jewell, Rachel A. Christenson & Michael Bannett

--#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates...


Identity and Intercultural Exchange in Travel and Tourism

by Anthony David Barker

This book looks at the relationship between questions of identity formation and modern practices in travelling and tourism. Unprecedented levels of mobility and international exchange over the last 100 years...


Tour Guiding Research: Insights, Issues and Implications

by Dr. Betty Weiler & Rosemary Black

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research and aims to foster best practice and to stimulate further study and research on tour guiding across a range...


Strategy Rules

by David B. Yoffie & Michael A. Cusumano

The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill...


Tourism and Cricket: Travels to the Boundary

by Prof. Tom Baum & Prof. Richard Butler

This book is the first to focus on the relationship between tourism and cricket. The pattern of cricket as a sport and as a tourist attraction is highly dynamic. This volume examines how cricket as a participant...


Explorer Travellers and Adventure Tourism

by Dr. Jennifer Laing & Dr. Warwick Frost

This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is a major trend in future...


Rome and the Vatican

by Lozzi Roma

This guide divides Rome in 10 areas, plus the Vatican City, providing a handy approach to understanding all the places of artistic, cultural and religious interest. The volume offers anecdotes, in-depth and...


New generation photovoltaics

by Fabio Andreolli

This book aims to provide a global overview of the technological, design and financial aspects of solar power systems. All the topics and all the parts that make up a photovoltaic system are dealt with, with...


Tourism and National Identity: Heritage and Nationhood in Scotland

by Kalyan Bhandari

This book explores the role of tourism as a means to express 'nation' and 'nationhood'. Based on field research in southwest and central Scotland it shows how various historical accounts, cultural icons and...


Spices and Tourism: Destinations, Attractions and Cuisines

by Prof. Lee Jolliffe

This is the first book to explore the relationship between tourism and spices. It examines the various layers of connection between spices and tourism in terms of destinations, attractions and cuisines. The...


Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating...


European Tourism Planning and Organisation Systems: The Eu Member States

by Assoc. Prof. Carlos Costa, Emese Panyik & Prof. Dimitrios Buhalis

This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping...


Railway Heritage and Tourism: Global Perspectives

by Prof. Michael V. Conlin & Geoffrey R. Bird

This is the first book of its kind to examine railway heritage in the context of tourism in a comprehensive, internationally relevant manner. It explores the challenges faced by developers and operators of railway...