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Content Marketing 2016: Influencer, Topics and The Most Important Trends

by Communicate And Sell

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem:...


Professional Event Coordination

by Julia Rutherford Silvers

A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning

A must-have resource for every event planner, manager, caterer, and student, this in-depth...


Australia - The Immigrant's Guide to Retail - Volume I

by Hymie Zawatzky

Retail is a real challenge in Australia. With migration to Australia, the opening of retail businesses by these new arrivals has been one of the driving factors in the growth of Australian retail sector This...


Restaurant Service Basics

by Sondra J. Dahmer & Kurt W. Kahl

An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....


The Organization of Transport: A History of Users, Industry, and Public Policy

by Massimo Moraglio & Christopher Kopper

Over the past ten years, the study of mobility has demonstrated groundbreaking approaches and new research patterns. These investigations criticize the concept of mobility itself, suggesting the need to merge...


Microfarming for Profit: From Garden to Glory

by Dave DeWitt

This is a candid entrepreneur's guide on how to turn unused property into an efficient, fun, and profitable microfarm.


Success In The Barbeque Eatery

by Vincent Gabriel

The Barbeque Eatery is the institution that the locals find as the defining mark of the expatriate Australian and American communities in their own country.

If there is one expatriate, he sends home letters and...


Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life

by Mark Weber

An exclusive guided tour of the fashion industry--from the inside up

Mark Weber is the ultimate fashion insider. Starting his career as a clerk in a clothing store, he worked his way up to the "big time" in...


Tourism and Trails: Cultural, Ecological and Management Issues

by Dr. Dallen J. Timothy & Prof. Stephen W. Boyd

Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine...


Evolution of International Aviation: Phoenix Rising

by Dawna L. Rhoades

As with the previous two editions, Evolution of International Aviation reviews the historical development of the international aviation system. From this foundation it then provides an updated and expanded account...


Steel and Economic Growth in Mexico

by William Edward Cole

Iron ore is widely distributed over the world and has been mined from ancient times, but Mexico, with a good supply of ore, was a relative newcomer to the ranks of iron- and steel-producing nations. This distinctive...


Media Independence: Working with Freedom or Working for Free?

by James Bennett & Niki Strange

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence...


China's New Energy Revolution: How the World Super Power is Fostering Economic Development and Sustainable Growth through Thin-Film Solar Technology

by Li Hejun

China's Solar-Powered Revolution

China's New Energy Revolution explains how China can tackle its energy bottleneck and achieve a sustainable, peaceful rise by taking the lead in the solar industry.

The author...


Tourism and Development (2nd edition): Concepts and Issues

by Prof. Richard Sharpley & Dr. David J. Telfer

This book explores and challenges the relationship between tourism and development and establishes a conceptual link between the discrete yet interconnected disciplines of tourism studies and development studies....


How Much Carbon Pricing is in Countries' Own Interests? The Critical Role of Co-Benefits

by Ian W. H. Parry & Chandara Veung

This paper calculates, for the top twenty emitting countries, how much pricing of carbon dioxide (CO2) emissions is in their own national interests due to domestic co-benefits (leaving aside the global climate...


A Hospitable World?: Organising Work and Workers in Hotels and Tourist Resorts

by David Jordhus-Lier & Anders Underthun

The hospitality and tourism sector is a large and rapidly expanding industry worldwide, and can rightfully be described as a vehicle of globalisation. Hotels are among the cornerstones of the industry often...


Research Methods for Sport Management

by James Skinner, Allan Edwards & Ben Corbett

Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through...


The Moral Case for Fossil Fuels

by Alex Epstein

Could everything we know about fossil fuels be wrong?

For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by...


Car Guys vs. Bean Counters: The Battle for the Soul of American Business

by Bob Lutz

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.

In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great...


Tourism, Performance, and Place: A Geographic Perspective

by Jillian M. Rickly-Boyd, Daniel C. Knudsen & Lisa C. Braverman

Drawing upon theories of landscape and performance, this work weaves together existing tourism literature with new scholarship to forge a geographically informed theory of tourism. Such a theory integrates the...