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Globalization and Self-Regulation

by S. Prakash Sethi

It is imperative for the business community to act now to create global, industry-wide standards of conduct. Corporate strategy expert S. Prakash Sethi along with notable experts on issues of global codes of...


Starstruck

by Elizabeth Currid-Halkett

How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons’s Balloon...


Fighting for Air

by Eric Klinenberg

A groundbreaking investigative work by a critically acclaimed sociologist on the corporate takeover of local news and what it means for all Americans

For the residents of Minot, North Dakota, Clear Channel Communications...


The Retail Revolution

by Nelson Lichtenstein

The definitive account of how a small Ozarks company upended the world of business and what that change means

Wal-Mart, the world’s largest company, roared out of the rural South to change the way business...


Moveable Feasts

by Sarah Murray

Today the average meal has traveled thousands of miles before reaching the dinner table. How on earth did this happen? In fact, long-distance food is nothing new and, since the earliest times, the things we...


Team Geek: A Software Developer's Guide to Working Well with Others

by Brian W. Fitzpatrick & Ben Collins-Sussman

In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.

In this highly...


Book: A Futurist's Manifesto: A Collection of Essays from the Bleeding Edge of Publishing

by Hugh McGuire & Brian O'Leary

The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital...


Axis of Influence: How Credibility and Likeability Intersect to Drive Success

by Michael Lovas & Pam Holloway

Lovas and Holloway explore those qualities that people find likable and trustworthy and show readers how to systematically improve how others perceive them.


Enacting Brittany: Tourism and Culture in Provincial France, 1871-1939

by Patrick Young

Efforts to preserve, display and promote Breton cultural differences in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly...


Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

by Kaye Sung Chon, Ronald A Nykiel & Elizabeth Jascolt

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven...


Club Management Issues in Australia and North America

by Clayton W. Barrows & Nerilee Hing

Discover the unique challenges confronting the club industry

As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and...


Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...


Tourism in South and Southeast Asia

by C. Michael Hall & Stephen Page

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who...


Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...


The A to Z of the Fashion Industry

by Francesca Sterlacci & Joanne Arbuckle

The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced...


Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

by C. A. Preston

A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing...


The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Kaye Sung Chon

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide...


Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

by bob Mckercher & hilary du cros

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals...


Tourism Management

by Stephen Page

Tourism Management: managing change covers the fundamentals of tourism, introducing the following key concepts:

* The development of tourism

* Tourism supply and demand

* Sectors involved: transport, accommodation,...


Polar Tourism

by Alain A. Grenier & Dieter K. Muller

Rich in culture and scenery, Nunavik has identified tourism as one of the main and best suited avenue for economic development. This book is meant to offer a range of perspectives on how challenges can be met...