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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a

by Judy Allen

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive...


Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street

by Phil Trupp

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call...


Cbap / Ccba Certified Business Analysis Study Guide

by Susan Weese & Terri Wagner

A must-have resource for anyone preparing for the version 2.0 of the CBAP exam

As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The...


Strategic Hospitality Leadership: The Asian Initiative

by Russell Arthur Smith & Judy Siguaw

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic...


Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

by Matthew R. Simmons

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons...


Winning at Retail: Developing a Sustained Model for Retail Success

by Willard N. Ander & Neil Z. Stern

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers...


On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable...


Tainted Blood: A mystery novel about the FDA

by Sherri Hubby & Alex Brankner

Tainted Blood is based on the life and times of a female FDA investigator who penetrates the darkest forms of blood bank cover-up and falsification of data so that no additional lives are lost. Along the way,...


Ready for Takeoff?: The Potential for Low-Cost Carriers in Developing Countries

by Charles E. Schlumberger & Nora Weisskopf

The emergence of Low-Cost Carriers (LCCs) has been a key catalyst for the development of the aviation industry in the last decade. This book identifies various definitions that have been applied to describe...


Mobile Marketing For Dummies

by Michael Becker & John Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...


Oil's Endless Bid: Taming the Unreliable Price of Oil to Secure Our Economy

by Dan Dicker

Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy

The price of oil is negatively impacting both companies and consumers. In Oil's Endless...


Reckoning to Revival: How American Workers Rebuilt an Industry

by Keith Naughton

A special report on the resurgence of the Detroit auto industry using the Chrysler Jeep plant at Jefferson North as a focal point. The report centers on the characters behind the plant and the new technology...


Food Safety and Informal Markets: Animal Products in Sub-Saharan Africa

by Kristina Roesel & Delia Grace

Animal products are vital components of the diets and livelihoods of people across sub-Saharan Africa. They are frequently traded in local, unregulated markets and this can pose significant health risks. This...


The Routledge Handbook of Tourism and Hospitality Education

by Dianne Dredge, David Airey & Michael J. Gross

Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably...


Winners Dream: A Journey from Corner Store to Corner Office

by Bill McDermott & Joanne Gordon

A leadership and career manifesto told through the narrative of one of today’s most inspiring, admired, and successful global leaders.

In Winners Dream, Bill McDermott—the CEO of the world’s largest business...


Gusher of Lies: The Dangerous Delusions of "Energy Independence"

by Robert Bryce

Everybody is talking about “energy independence.” But is it really achievable—or even desirable? In this controversial, meticulously researched book, Robert Bryce exposes the false promises and political...


You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires

by Randall Lane

The ultimate insider look at the newest titans of tech-and what you can learn from their success

In 2007, twenty-one-year old David Karp launched Tumblr, a simple micro-blogging platform, on a whim. By 2012,...


The Placebo Response and the Power of Unconscious Healing

by Richard Kradin

Placebo responses are automatic and unconscious and cannot be predicted based on conscious volition. Instead, they reflect complex interactions between the innate reward system of the nervous system and encoded...


The Scientist and the Humanist

by Marti Hope Gonzales & Carol Tavris

Elliot Aronson is among the 100 most influential psychologists of the 20th Century, whose work -- especially his cognitive dissonance theory -- is both provocative and enduring. This Festschrift celebrates Aronson's...


Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...