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Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Management

by Judy Allen

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs...


Time Management for Event Planners: Expert Techniques and Time-Saving Tips for Organizing Your Workload, Prioritizing Your Day, and Taking Control of

by Judy Allen

Event planning never stops. This industry goes 24/7, 365 days a year. Planners work evenings, weekends, and holidays, often far away from their home base, organizing and running events that simply must go on,...


The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth

by Joanne Thomas Yaccato & Sean McSweeney

“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium...


Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a

by Judy Allen

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive...


Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street

by Phil Trupp

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call...


CBAP / CCBA Certified Business Analysis Study Guide

by Susan Weese & Terri Wagner

A must-have resource for anyone preparing for the version 2.0 of the CBAP exam

As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The...


Strategic Hospitality Leadership: The Asian Initiative

by Russell Arthur Smith & Judy Siguaw

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic...


Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

by Matthew R. Simmons

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons...


Winning At Retail: Developing a Sustained Model for Retail Success

by Willard N. Ander & Neil Z. Stern

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers...


On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable...


Mobile Marketing For Dummies

by Michael Becker & John Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...


Oil's Endless Bid: Taming the Unreliable Price of Oil to Secure Our Economy

by Dan Dicker

Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy

The price of oil is negatively impacting both companies and consumers. In Oil's Endless...


Gusher of Lies: The Dangerous Delusions of "Energy Independence"

by Robert Bryce

Everybody is talking about “energy independence.” But is it really achievable—or even desirable? In this controversial, meticulously researched book, Robert Bryce exposes the false promises and political...


The Placebo Response and the Power of Unconscious Healing

by Richard Kradin

Placebo responses are automatic and unconscious and cannot be predicted based on conscious volition. Instead, they reflect complex interactions between the innate reward system of the nervous system and encoded...


The Scientist and the Humanist

by Marti Hope Gonzales & Carol Tavris

Elliot Aronson is among the 100 most influential psychologists of the 20th Century, whose work -- especially his cognitive dissonance theory -- is both provocative and enduring. This Festschrift celebrates Aronson's...


Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...


The First Year of the Rest of Your Life

by Frances LaBarre & Ruella Frank

The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...


Cheating the Dealer: Classified: Author Reveals the Top Secrets to Saving Thousands on Your Car Repair

by Steven E Shaw

Cheating the Dealer is Steven Shaw's way of informing consumers of the real dealership world.  Customers will finally be armed with the knowledge and tools to ensure a winning experience at the dealership. ...


Sports Events, Society and Culture

by Katherine Dashper, Thomas Fletcher & Nicola McCullough

This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study...


Commercial Distribution in Europe (Routledge Revivals)

by John Dawson

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to...