Business & economics / Industries

Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

by Matthew R. Simmons

Twilight in the Desert reveals a Saudi oil and production industry that could soon approach a serious, irreversible decline. In this exhaustively researched book, veteran oil industry analyst Matthew Simmons...

Winning At Retail: Developing a Sustained Model for Retail Success

by Willard N. Ander & Neil Z. Stern

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our...

On Target: How the World's Hottest Retailer Hit a Bull's-Eye

by Laura Rowley

The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable...

Mobile Marketing for Dummies

by Michael Becker & John Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...

Oil's Endless Bid: Taming the Unreliable Price of Oil to Secure Our Economy

by Dan Dicker

Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy

The price of oil is negatively impacting both companies and consumers. In Oil's Endless...

Gusher of Lies: The Dangerous Delusions of "Energy Independence"

by Robert Bryce

Everybody is talking about “energy independence.â€? But is it really achievableâ€"or even desirable? In this controversial, meticulously researched book, Robert Bryce exposes the false promises and...

Internal Combustion: How Corporations and Governments Addicted the World to Oil and Derailed the Alternatives

by Edwin Black

Edwin Black has produced an explosive, eye-opening expose of the corporate forces that have for more than a century sabotaged the creation of alternative energies and vehicles in order to keep us dependent on...

Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...

The First Year of the Rest of Your Life

by Frances LaBarre & Ruella Frank

The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...

Cheating the Dealer

by Steven E Shaw

Cheating the Dealer is Steven Shaw's way of informing consumers of the real dealership world.  Customers will finally be armed with the knowledge and tools to ensure a winning experience at the dealership. ...

Tourists, Tourism and the Good Life

by Philip Pearce & Sebastian Filep

The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who...

Japan's Economic Offensive in China

by Lowe Chuan Hua

This volume exposes Japan's motives and designs on the economic front, pointing out the dangers of her policy of ousting Western interests and influence from East Asia during the conflict with China in Manchuria....

The Routledge History of Slavery

by Gad Heuman & Trevor Burnard

The Routledge History of Slavery is a landmark publication that provides an overview of the main themes surrounding the history of slavery spanning the last two milennia. With the 200th anniversary of the abolition...

Reading the Adolescent Romance

by Amy Pattee

Francine Pascal's 'Sweet Valley High' series can be examined as a product of its literary and cultural environment, and viewed and re-viewed through the eyes of critics, its erstwhile readers, and contemporary...

The Fruit Hunters: A Story of Nature, Adventure, Commerce, and Obsession

by Adam Leith Gollner

Delicious, lethal, hallucinogenic and medicinal, fruits have led nations to war, fueled dictatorships and lured people into new worlds. An expedition through the fascinating world of fruit, The Fruit Hunters...

Flip the Funnel: How to Use Existing Customers to Gain New Ones

by Joseph Jaffe

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling...

Healthcare Investing : Profiting from the New World of Pharma, Biotech, and Health Care Services: The Investment Case for Health Care

by Les Funtleyder

Here is a chapter from Health Care Investing, which couples strategies for making money on the future growth of the health-care industry with insightful coverage of the people and events that have shaped it....

Healthcare Investing : Profiting from the New World of Pharma, Biotech, and Health Care Services: Investing in Pharmaceuticals

by Les Funtleyder

Here is a chapter from Health Care Investing, which couples strategies for making money on the future growth of the health-care industry with insightful coverage of the people and events that have shaped it....

Healthcare Investing : Profiting from the New World of Pharma, Biotech, and Health Care Services: Other Investment Considerations and Techniques

by Les Funtleyder

Here is a chapter from Health Care Investing, which couples strategies for making money on the future growth of the health-care industry with insightful coverage of the people and events that have shaped it....

Winning the Global Game: A Strategy for Linking People and Profits

by Jeffrey Rosensweig

In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing...