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Airline Choices for the Future: From Alliances to Mergers

by Kostas Iatrou & Mauro Oretti

This book offers an up-to-date assessment of the airline industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and provides a balanced account of...


Buying the Big Jets: Fleet Planning for Airlines

by Paul Clark

Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying The Big Jets was first published in 2001...


China's Rural Economy after WTO: Problems and Strategies

by Shunfeng Song & Aimin Chen

China's Rural Economy after WTO discusses and analyses China's rural sector problems in detail, including the areas of poverty, income inequality, the gender gap, barriers of rural-urban migration, discrimination...


Understanding Today's Electricity Business

by Bob Shively & John Ferrare

This 230-page detailed overview of the North American electric industry presents a clear-cut look at how the industry operates. Topics covered include the major industry players, regulation, the various deregulated...


Truth and Duty

by Mary Mapes

It was a great story. A true story. The kind of story any news producer would love to report, nail down and get on the air. And that's just what Mary Mapes and her producing and reporting team did in September,...


Globalization and Self-Regulation

by S. Prakash Sethi

It is imperative for the business community to act now to create global, industry-wide standards of conduct. Corporate strategy expert S. Prakash Sethi along with notable experts on issues of global codes of...


Starstruck

by Elizabeth Currid-Halkett

How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons’s Balloon...


Fighting for Air

by Eric Klinenberg

A groundbreaking investigative work by a critically acclaimed sociologist on the corporate takeover of local news and what it means for all Americans

For the residents of Minot, North Dakota, Clear Channel Communications...


The Retail Revolution

by Nelson Lichtenstein

The definitive account of how a small Ozarks company upended the world of business and what that change means

Wal-Mart, the world’s largest company, roared out of the rural South to change the way business...


Moveable Feasts

by Sarah Murray

Today the average meal has traveled thousands of miles before reaching the dinner table. How on earth did this happen? In fact, long-distance food is nothing new and, since the earliest times, the things we...


Team Geek: A Software Developer's Guide to Working Well with Others

by Brian W. Fitzpatrick & Ben Collins-Sussman

In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.

In this highly...


Book: A Futurist's Manifesto: A Collection of Essays from the Bleeding Edge of Publishing

by Hugh McGuire & Brian O'Leary

The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital...


Axis of Influence: How Credibility and Likeability Intersect to Drive Success

by Michael Lovas & Pam Holloway

Lovas and Holloway explore those qualities that people find likable and trustworthy and show readers how to systematically improve how others perceive them.


Enacting Brittany: Tourism and Culture in Provincial France, 1871-1939

by Patrick Young

Efforts to preserve, display and promote Breton cultural differences in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly...


Marketing Your City U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan

by Kaye Sung Chon, Ronald A Nykiel & Elizabeth Jascolt

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven...


Club Management Issues in Australia and North America

by Clayton W. Barrows & Nerilee Hing

Discover the unique challenges confronting the club industry

As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and...


Consumer Behavior in Travel and Tourism

by Kaye Sung Chon, Abraham Pizam & Yoel Mansfeld

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...


Tourism in South and Southeast Asia

by C. Michael Hall & Stephen Page

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who...


Mass Media & New Democracies

by Katrin Voltmer

This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.

Covering a broad range of political and cultural contexts,...


The A to Z of the Fashion Industry

by Francesca Sterlacci & Joanne Arbuckle

The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced...