Business & economics / Industries

Twitter Marketing: An Hour a Day

by Hollis Thomases

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers...

Disneywar: The Battle for the Magic Kingdom

by James B. Stewart

"When You Wish Upon a Star," "Whistle While You Work," "The Happiest Place on Earth" -- these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy...

The Official Alibaba.com Success Guide: Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

by Brad Schepp & Debra Schepp

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace

Alibaba.com is the world's leading global business-to-business online marketplace. People...

Backstory: Inside the Business of News

by Ken Auletta

It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias”...

The Race For A New Game Machine:

by David Shippy

"A fast-paced tell-all. . .one of the great business stories of our young century."--Steve Cherry, IEEE Spectrum Magazine

The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment....

Retail Superstars

by George Whalin

How small, one-of-a-kind businesses can break through among giants

Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods...

The Constant Contact Guide to Email Marketing

by Eric Groves

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But,...

The House of Mondavi: The Rise and Fall of an American Wine Dynasty

by Julia Flynn Siler

The New York Times bestseller, now in paperback: a scandal-plagued story of the immigrant family that built-and then lost-a global wine empire Set in California's lush Napa Valley and spanning four generations...

Design Is How It Works: How the Smartest Companies Turn Products into Icons

by Jay Greene

"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs

There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent...

Next Question: An NFL Super Agent's Proven Game Plan for Business Success

by Drew and Jason Rosenhaus

Winning business principles from an NFL super agent?now in paperback.

Building the most dominant sports agency in professional football?with over one billion dollars in player contracts since 2003?Drew Rosenhaus...

Banana: The Fate of the Fruit That Changed the World

by Dan Koeppel

Read Dan Koeppel's posts on the Penguin Blog.

In the vein of the bestselling Salt and Cod, a gripping chronicle of the myth, mystery, and uncertain fate of the world’s most popular fruit

In this fascinating...

Googled: The End of the World As We Know It

by Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed...

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

by Jonathan Knee

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement,...

The Selling of the American Economy: How Foreign Companies Are Remaking the American Dream

by Micheline Maynard

Today, many Americans regard globalization as a significant threat to our work force, and to our very way of life. As unemployment soars, the American automotive and manufacturing industries crumble, countless...

Who Turned Out the Lights?

by Scott Bittle & Jean Johnson

From the editors of PublicAgenda.org, an entertaining, irreverent, and absolutely essential nonpartisan guide to the energy crisis

Energy: It's a problem that never goes away (despite our best efforts as a nation...

Open Your Own Bed & Breakfast

by Barbara Notarius & Gail Sforza Brewer

Experience the joy-and profits-that come from managing your own bed and breakfast!

Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open...

Film-Induced Tourism

by Sue Beeton

Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such...

Discourse, Communication and Tourism

by Adam Jaworski & Annette Pritchard

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range...

Tourism and Transport: Modes, Networks and Flows

by David Timothy Duval

The global growth of tourism has been matched by the significant growth in transport networks. In many ways, transport and tourism can be considered mutually dependent. Understanding the dimensions of tourism...

Tourism Economics and Policy

by Larry Dwyer & Peter Forsyth

Tourism Economics and Policy combines a comprehensive treatment of economic concepts and applications in tourism contexts. The topics covered are those that most occupy the attention of tourism economists in...