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The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers...
"When You Wish Upon a Star," "Whistle While You Work," "The Happiest Place on Earth" -- these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy...
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace
Alibaba.com is the world's leading global business-to-business online marketplace. People...
It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias”...
"A fast-paced tell-all. . .one of the great business stories of our young century."--Steve Cherry, IEEE Spectrum Magazine
The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment....
How small, one-of-a-kind businesses can break through among giants
Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods...
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But,...
The New York Times bestseller, now in paperback: a scandal-plagued story of the immigrant family that built-and then lost-a global wine empire Set in California's lush Napa Valley and spanning four generations...
"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent...
Winning business principles from an NFL super agent?now in paperback.
Building the most dominant sports agency in professional football?with over one billion dollars in player contracts since 2003?Drew Rosenhaus...
Read Dan Koeppel's posts on the Penguin Blog.
In the vein of the bestselling Salt and Cod, a gripping chronicle of the myth, mystery, and uncertain fate of the world’s most popular fruit
In this fascinating...
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed...
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?
We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement,...
Today, many Americans regard globalization as a significant threat to our work force, and to our very way of life. As unemployment soars, the American automotive and manufacturing industries crumble, countless...
From the editors of PublicAgenda.org, an entertaining, irreverent, and absolutely essential nonpartisan guide to the energy crisis
Energy: It's a problem that never goes away (despite our best efforts as a nation...
Experience the joy-and profits-that come from managing your own bed and breakfast!
Whether you already know the magic that comes with owning a B&B or you are at the planning stage, the fourth edition of Open...
Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such...
For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range...
The global growth of tourism has been matched by the significant growth in transport networks. In many ways, transport and tourism can be considered mutually dependent. Understanding the dimensions of tourism...
Tourism Economics and Policy combines a comprehensive treatment of economic concepts and applications in tourism contexts. The topics covered are those that most occupy the attention of tourism economists in...