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The Clouds Economy

by Matt Mayevsky

This book, 'The Clouds Economy', is one of the most synthetic compendia concerning the concept of CC in a broad and comprehensive way from both the individual and business user's perspective. 'The Clouds Economy'...


Coffee Eateries Success: Becoming a Successful Coffee Entrepreneur

by Vincent Gabriel

It is the coffee shop. It is traditional. It is on the verge of extinction. Then the young discovered the joys of coffee from the multi-national coffee chains that began to invade.

Soon tea drinking, that was...


Pleasure Boating on the Thames: A History of Salter Bros 1858-2010

by Simon Wenham

During the Victorian period the river Thames underwent a dramatic transformation from a great commercial highway into a vast pleasure-stream. This book traces these changes through the history of the firm that...


Convention Tourism: International Research and Industry Perspectives

by Kaye Sung Chon & Karin Weber

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...


European Tourism Planning and Organisation Systems: The Eu Member States

by Carlos Costa & Emese Panyik

This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping...


Real Railway Tales: From Taking the Marks to Double Derailment!

by Geoff Body & W E Parker

Running a railway is a complex business that constantly throws up situations, dramas and misadventures, both major and minor, for those involved in it. Geoff Body and Bill Parker have collated a rich selection...


Priorities and Pathways in Services Reform - Part II: Political Economy Studies

by Christopher Findlay

Services markets remain highly regulated and international trade and investment is restricted. Previous works have identified the scope for significant gains from trade, yet those results are often debated and...


Planning for Ethnic Tourism

by Li Yang & Geoffrey Wall

There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protection of minority cultures and the promotion of ethnic pride. Despite the fact that a substantial...


William Wordsworth and the Invention of Tourism, 1820-1900

by Saeko Yoshikawa

In her study of the opening of the English Lake District to mass tourism, Saeko Yoshikawa examines William Wordsworth's role in the rise and development of the region as a popular destination. Informed by extensive...


Tourism Destination Development: Turns and Tactics

by Arvid Viken & Brynhild Granås

This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals...


Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models

by Keith Holdaway

Use big data analytics to efficiently drive oil and gas exploration and production

Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied...


Managerial Accounting for the Hospitality Industry

by Lea R. Dopson & David K. Hayes

Though not all hospitality students want to be accountants, managerial accounting is a crucial skill for all hospitality students. Written for aspiring hospitality managers rather than accountants, this resource...


Principles of Food, Beverage, and Labor Cost Controls

Principles of Food, Beverage, and Labor Cost Controls

by Paul R. Dittmer

Separated into four parts including an introduction to food, beverage, and labor cost controls followed by separate sections each devoted to food, beverage, and labor, this classic text has been updated in this...


Railway Heritage and Tourism: Global Perspectives

by Michael V. Conlin & Geoffrey R. Bird

This is the first book of its kind to examine railway heritage in the context of tourism in a comprehensive, internationally relevant manner. It explores the challenges faced by developers and operators of railway...


Event Volunteering: International Perspectives on the Event Volunteering Experience

by Karen A. Smith, Leonie Lockstone-Binney & Kirsten Holmes

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes'...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition: A Complete Guide to Advertising Medi

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Russia's 'Age of Silver': Precious-Metal Production and Economic Growth in the Eighteenth Century: Precious-Metal Production and Economic Growth in th

by Ian Blanchard

First published in 1989, Russia's 'Age of Silver' represents a major contribution to the history of the international economy during the eighteenth century, challenging old prejudices and establishing the importance...