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Reading the Adolescent Romance

by Amy Pattee

Francine Pascal's 'Sweet Valley High' series can be examined as a product of its literary and cultural environment, and viewed and re-viewed through the eyes of critics, its erstwhile readers, and contemporary...


Institutional Change and the Development of Industrial Clusters in China: Case Studies from the Textile and Clothing Industry

by Jinmin Wang

The book mainly uses the New Institutional Economics Approach (NIE) to examine the formation and development of industrial clusters in China through multiple case studies of textile and clothing clusters in...


Determinants of International Tourism

by Alexander Culiuc

The paper estimates the impact of macroeconomic supply- and demand-side determinants of tourism, one of the largest components of services exports globally, and the backbone of many smaller economies. It applies...


Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating...


Tourism, Regional Development and Public Policy

by Nese Kumral & A Özlem Önder

The tourism industry, as one of the main drivers of creative economy, gains more importance in growth policies both at national and regional levels. However traditional tourism destinations now face a more competitive...


Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

by Francis A Kwansa & H.G. Parsa

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining...


Hospitality Marketing

by David Bowie & Francis Buttle

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.

Written specifically for students taking marketing modules within a hospitality course it contains...


Food Security, Food Prices and Climate Variability

by Molly E. Brown

The agriculture system is under pressure to increase production every year as global population expands and more people move from a diet mostly made up of grains, to one with more meat, dairy and processed...


Why Fashion Matters

by Frances Corner

An illuminating introduction to the expanding influence of fashion from the perspectives of design, technology, sustainability, and business Fashion matters for the economy, to society, and to each of us personally....


DEVELOPING A SUCCESSFUL INFRASTRUCT

by Robert R. Nelson

A multidisciplinary approach to the challenges of developing a “complete package” for convention and event tourism To be successful in today’s competitive convention and event tourism market, communities...


Gay Tourism: Culture and Context

by Gordon Waitt & Kevin Markwell

The gay tourism industry—a progressive social force or a pull towards an oppressive status quo?

The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture...


Progress in Industrial Geography

by Michael Pacione

This edited collection, first published in 1985, deals with a number of the major themes central to the study of industrial geography. Topics under discussion include new methodologies, the growing service industries,...


To the Cloud: Big Data in a Turbulent World

by Vincent Mosco

In the wake of revelations about National Security Agency activities-many of which occur "in the cloud"-this book offers both enlightenment and a critical view. Cloud computing and big data are arguably the...


Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt & Robert J. Morais

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as professionals in the...


The Medieval Broadcloth: Changing Trends in Fashions, Manufacturing and Consumption

by Kathrine Vestergard Pedersen & Marie-Louise Nosch

The eight papers presented here provide a useful introduction to medieval broadcloth, and an up-to-date synthesis of current research. The word broadcloth is nowadays used as an overall term for the woven textiles...


The Clouds Economy

by Matt Mayevsky

This book, 'The Clouds Economy', is one of the most synthetic compendia concerning the concept of CC in a broad and comprehensive way from both the individual and business user's perspective. 'The Clouds Economy'...


Coffee Eateries Success: Becoming a Successful Coffee Entrepreneur

by Vincent Gabriel

It is the coffee shop. It is traditional. It is on the verge of extinction. Then the young discovered the joys of coffee from the multi-national coffee chains that began to invade.

Soon tea drinking, that was...


Pleasure Boating on the Thames: A History of Salter Bros 1858-2010

by Simon Wenham

During the Victorian period the river Thames underwent a dramatic transformation from a great commercial highway into a vast pleasure-stream. This book traces these changes through the history of the firm that...


Convention Tourism: International Research and Industry Perspectives

by Kaye Sung Chon & Karin Weber

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful...


Trade Policy in Asia: Higher Education and Media Services

by Christopher Findlay, Hildegunn Kyvik Nordas & Gloria Pasadilla

Education and media services have much in common. Both provide services that embody local cultures, in which there is extensive public sector participation and significant domestic regulation. At the same time,...