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Selecting the right aircraft for an airline operation is a vastly complex process, involving a multitude of skills and considerable knowledge of the business. Buying The Big Jets was first published in 2001...
China's Rural Economy after WTO discusses and analyses China's rural sector problems in detail, including the areas of poverty, income inequality, the gender gap, barriers of rural-urban migration, discrimination...
This 230-page detailed overview of the North American electric industry presents a clear-cut look at how the industry operates. Topics covered include the major industry players, regulation, the various deregulated...
It is imperative for the business community to act now to create global, industry-wide standards of conduct. Corporate strategy expert S. Prakash Sethi along with notable experts on issues of global codes of...
In a perfect world, software engineers who produce the best code are the most successful. But in our perfectly messy world, success also depends on how you work with people to get your job done.
In this highly...
Efforts to preserve, display and promote Breton cultural differences in the late nineteenth and early twentieth centuries marked a significant advance in heritage tourism, and a departure from what is commonly...
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you'll discover how easy it is to market your hometown to potential tourists. You'll find a simple, sure-fire strategy proven...
Discover the unique challenges confronting the club industry
As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and...
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight...
'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who...
This book examines how political communication and the mass media have played a central role in the consolidation of emerging democracies around the world.
Covering a broad range of political and cultural contexts,...
The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced...
A modern, completely updated guide to effective event marketing
As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing...
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?
This first-of-its-kind textbook...
Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between...
Tourism Management: managing change covers the fundamentals of tourism, introducing the following key concepts:
* The development of tourism
* Tourism supply and demand
* Sectors involved: transport, accommodation,...
Rich in culture and scenery, Nunavik has identified tourism as one of the main and best suited avenue for economic development. This book is meant to offer a range of perspectives on how challenges can be met...
Interest in renewable energy has never been greater, but much uncertainty remains as to the role the various technologies will play in the transition to a low-carbon future. This book sets out the facts - how...
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention...
Putting Emotional Intelligence to Work offers a new paradigm of communication for the 21st-century workplace. Beginning with the thoughts of communication pioneer Carl Rogers, this book covers the origins and...
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