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Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect

by Daniel J. Flint, Chris Hoyt & Nancy Swift

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far...


Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data Driven Models

by Keith Holdaway

Use big data analytics to efficiently drive oil and gas exploration and production

Harness Oil and Gas Big Data with Analytics provides a complete view of big data and analytics techniques as they are applied...


Managerial Accounting for the Hospitality Industry

by Lea R. Dopson & David K. Hayes

Though not all hospitality students want to be accountants, managerial accounting is a crucial skill for all hospitality students. Written for aspiring hospitality managers rather than accountants, this resource...


Principles of Food, Beverage, and Labor Cost Controls

Principles of Food, Beverage, and Labor Cost Controls

by Paul R. Dittmer

Separated into four parts including an introduction to food, beverage, and labor cost controls followed by separate sections each devoted to food, beverage, and labor, this classic text has been updated in this...


Event Volunteering: International Perspectives on the Event Volunteering Experience

by Karen A. Smith, Leonie Lockstone-Binney & Kirsten Holmes

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes'...


The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating...


Russia's 'Age of Silver' (Routledge Revivals): Precious-Metal Production and Economic Growth in the Eighteenth Century

by Ian Blanchard

First published in 1989, Russia's 'Age of Silver' represents a major contribution to the history of the international economy during the eighteenth century, challenging old prejudices and establishing the importance...


A Road Taken

by David McLean & Patricia Finn

Nineteen years ago, David McLean was appointed by the prime minister of Canada to the board of directors of CN, after which he was elected chairman. McLean has been reelected each year and will retire in April...


A Hard Way to Make Easy Money

by Maurice Beale

First in Paris, then in Las Vegas, the game of poker binds together a cast of diverse and picturesque characters. From an office on the Champs Elys'es to a street of horsemeat butchers, the quirkiness of poker...


Smaller Faster Lighter Denser Cheaper: How Innovation Keeps Proving the Catastrophists Wrong

by Robert Bryce

In the face of today’s environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern...


The Consuming Geographies of Food: Diet, Food Deserts and Obesity

by Hillary J. Shaw

The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


Modelling and Forecasting in Dry Bulk Shipping

by Shun Chen, Hilde Meersman & Eddy Van de Voorde

This book models price behaviour and forecasts prices in the dry bulk shipping market, a major component of the world shipping industry.

Recent uncertainties in the world economy, shipbuilding developments and...


The Music and Recording Business

by Geoffrey P Hull, Geoffrey Hull & Thomas Hutchison

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book...


Human Resource Management in the Hospitality and Tourism Industry

by Michael Riley

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives:...


Science, Technology and Global Governance

by John R. De La Mothe

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.


Travel and Imagination

by Garth Lean, Russell Staiff & Emma Waterton

Bringing together geographers, sociologists, cultural researchers, philosophers, anthropologists, visual researchers, archaeologists, heritage researchers, literary scholars and creative writers, this edited...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Social, Cultural and Economic Impacts of Wine in New Zealand.

by Peter J. Howland

New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasingly gained...