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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors...
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...
The past twenty years have seen great theoretical and empirical advances in the field of corporate finance. Whereas once the subject addressed mainly the financing of corporations--equity, debt, and valuation--today...
The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but...
An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....
Practical tools and expert advice for professional event planners
Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to...
“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium...
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call...
A must-have resource for anyone preparing for the version 2.0 of the CBAP exam
As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The...
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.
Not many books have been written on the hospitality industry in Asia. Strategic...
Praise for Winning At Retail
"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers...
Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...
Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy
The price of oil is negatively impacting both companies and consumers. In Oil's Endless...
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...
The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...
The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who...
This volume exposes Japan's motives and designs on the economic front, pointing out the dangers of her policy of ousting Western interests and influence from East Asia during the conflict with China in Manchuria....
The Routledge History of Slavery is a landmark publication that provides an overview of the main themes surrounding the history of slavery spanning the last two milennia. With the 200th anniversary of the abolition...
Francine Pascal's 'Sweet Valley High' series can be examined as a product of its literary and cultural environment, and viewed and re-viewed through the eyes of critics, its erstwhile readers, and contemporary...