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Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

by Sebastian Tonkin, Caleb Whitmore & Justin Cutroni

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors...


Competitive Advantage: Creating and Sustaining Superior Performance

by Michael E. Porter

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


Tourism Marketing for Cities and Towns

by Bonita Kolb

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...


The Theory of Corporate Finance

by Jean Tirole

The past twenty years have seen great theoretical and empirical advances in the field of corporate finance. Whereas once the subject addressed mainly the financing of corporations--equity, debt, and valuation--today...


Retail Analytics: The Secret Weapon

by Emmett Cox

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but...


Restaurant Service Basics

by Sondra J. Dahmer & Kurt W. Kahl

An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....


The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

by Judy Allen

Practical tools and expert advice for professional event planners

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to...


The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth

by Joanne Thomas Yaccato & Sean McSweeney

“Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses—any successful client relationship strategy must consider the unique perspectives of women. Small, medium...


Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street

by Phil Trupp

Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call...


CBAP / CCBA Certified Business Analysis Study Guide

by Susan Weese & Terri Wagner

A must-have resource for anyone preparing for the version 2.0 of the CBAP exam

As organizations look to streamline their production models, the need for qualified and certified business analysts is growing. The...


Strategic Hospitality Leadership: The Asian Initiative

by Russell Arthur Smith & Judy Siguaw

Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in Asia. Strategic...


Winning At Retail: Developing a Sustained Model for Retail Success

by Willard N. Ander & Neil Z. Stern

Praise for Winning At Retail

"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers...


Mobile Marketing For Dummies

by Michael Becker & John Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...


Oil's Endless Bid: Taming the Unreliable Price of Oil to Secure Our Economy

by Dan Dicker

Expert analysis of rising oil prices and the out-of-control oil markets that jeopardize both national security and the economy

The price of oil is negatively impacting both companies and consumers. In Oil's Endless...


Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...


The First Year of the Rest of Your Life

by Frances LaBarre & Ruella Frank

The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...


Tourists, Tourism and the Good Life

by Philip Pearce & Sebastian Filep

The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who...


Japan's Economic Offensive in China

by Lowe Chuan Hua

This volume exposes Japan's motives and designs on the economic front, pointing out the dangers of her policy of ousting Western interests and influence from East Asia during the conflict with China in Manchuria....


The Routledge History of Slavery

by Gad Heuman & Trevor Burnard

The Routledge History of Slavery is a landmark publication that provides an overview of the main themes surrounding the history of slavery spanning the last two milennia. With the 200th anniversary of the abolition...


Reading the Adolescent Romance

by Amy Pattee

Francine Pascal's 'Sweet Valley High' series can be examined as a product of its literary and cultural environment, and viewed and re-viewed through the eyes of critics, its erstwhile readers, and contemporary...