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Content Marketing 2016: Influencer, Topics and The Most Important Trends

by Communicate And Sell

Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem:...


Media Independence: Working with Freedom or Working for Free?

by James Bennett & Niki Strange

Media independence is central to the organization, make-up, working practices and output of media systems across the globe. Often stemming from western notions of individual and political freedoms, independence...


Speaking, Writing and Presenting In SOCKOS

by Allan Bonner

Speaking is the #1 fear among North American adults. Twenty percent of all business communication is designed to clear up the confusion that the last piece of business communication created.

Allan is passionate...


The New Censorship: Inside the Global Battle for Media Freedom

by Joel Simon

Journalists are being imprisoned and killed in record numbers. Online surveillance is annihilating privacy, and the Internet can be brought under government control at any time. Joel Simon, the executive director...


Corporate Reputation and the News Media

by CRAIG CARROLL

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship...


The First Year of the Rest of Your Life

by Frances LaBarre & Ruella Frank

The movement repertoire that develops in the first year of life is a language in itself and conveys desires, intentions, and emotions. This early life in motion serves as the roots of ongoing nonverbal interaction...


The Network

by Scott Woolley

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air....


No News is Bad News: Radio, Television and the Public

by Michael Bromley

This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming...


Pathways to Public Relations: Histories of Practice and Profession

by Burton St. John III, Margot Opdycke Lamme & Jacquie L'Etang

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence...


The Music Business and Recording Industry

by Geoffrey P Hull, Geoffrey Hull & Thomas Hutchison

The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book...


Policy and Marketing Strategies for Digital Media

by Yu-Li Liu & Robert G. Picard

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range...


Patron-Driven Acquisitions: Current Successes and Future Directions

by Judith M. Nixon, Robert S. Freeman & Suzanne M. Ward

For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed...


Popular Music in a Digital Music Economy: Problems and Practices for an Emerging Service Industry

by Tim J. Anderson

In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these...


The Years Before My Death: Memories of a Comic Life

by David McPhail

How a small boy with a stammer ended up on the stage, becoming one of New Zealand's best loved comedians.In The Years Before My Death, renowned and much loved actor-director and comedy show writer David McPhail...


Media, Knowledge and Power

by Oliver Boyd-Barrett & Peter Braham

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.


Networking Magic: How to Find Connections that Transform your Life

by Rick Frishman & Jill Lublin

Networking Magic is a revolutionary concept that shows you how to find the best in all aspects of life. Whether you're looking for the most lucrative job, the perfect soul mate, the leading medical specialist,...


Backstory: Inside the Business of News

by Ken Auletta

It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias”...


Serials Collection Management in Recessionary Times

by Karen G. Lawson

Strategic planning, collaboration, continual stewardship, best practices, and re-engineering can provide librarians with a toolkit of innovative strategies that meets the worst of economic times with bold, persistent...


Media Today: Mass Communication in a Converging World

by Joseph Turow

"Turow's Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms,...


Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...