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Serials Collection Management in Recessionary Times

by Karen G. Lawson

Strategic planning, collaboration, continual stewardship, best practices, and re-engineering can provide librarians with a toolkit of innovative strategies that meets the worst of economic times with bold, persistent...


Media Today: Mass Communication in a Converging World

by Joseph Turow

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of...


Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

by Michal Glowacki & Lizzie Jackson

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial...


Mother Fracker: A novel

by Larry Bud Meyer

"Mother Fracker" is a cautionary tale straight out of today's headlines. Imagine fracking for natural gas showing up one day right next door in a place like pristine, rural Rappahannock County, Va. That's what...


Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

by Nick Bilton

Ev told Jack he had to "chill out" with the deluge of media he was doing. "It's bad for the company," Ev said. "It's sending the wrong message." Biz sat between them, watching like a spectator at a tennis match....


Murdoch's World: The Last of the Old Media Empires

by David Folkenflik

Rupert Murdoch is the most significant media tycoon the English-speaking world has ever known. No one before him has trafficked in media influence across those nations so effectively, nor has anyone else so...


Rula: My Colourful Life

by Rula Lenska

Rula Lenska’s is an extraordinary life. Born in Britain to Polish aristocrats, refugees from the Nazis and then the Soviets, Rula found fame in the 1970s as ‘Q’ in the TV series Rock Follies. Shortly afterwards,...


When Reporters Cross the Line: The Heroes, the Villains, the Hackers and the Spies

by Stewart Purvis & Jeff Hulbert

When Reporters Cross the Line tells the true story of moments when the worlds of media, propaganda, politics, espionage and crime collide, casting journalism into controversy. Its pages feature some of the best-known...


How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by Wendy Melillo

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media....


The Spectrum Book 2013

by J. Armand Musey

This Handbook has three objectives: 1) to serve as a primer for explaining the complex issues around the use of electromagnetic spectrum; 2) to analyze, from both an economic and a legal perspective, the regulatory...


Out of Print: Newspapers, Journalism and the Business of News in the Digital Age

by George Brock

News and journalism are in the midst of upheaval. How does news publishing change when a newspaper sells as little as 300,000 copies but its website attracts 31 million visitors? These shifts are forcing assumptions...


What News?: The Market, Politics and the Local Press

by Bob Franklin & David Murphy

A survey of the role and the future prospects of the local press in the 1990s. The authors also take into account the radical changes the local press have been through with new technology and the proliferation...


Googled: The End of the World As We Know It

by Ken Auletta

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed...


The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

by Jonathan Knee

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement,...


Fools Rush In

by Nina Munk

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.

At the time AOL and Time Warner were considered a matchless combination of old...


The Word of Mouse: New Age of Networked Media

by Jim Banister

An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the...


Dot Complicated

by Randi Zuckerberg

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and...


Development, Use, and Modification of Book Product Metadata: Assessment and Recommendations

by Brian O'Leary & Patricia Fogarty

Success in publishing continues to rely extensively on consistent preparation and use of book metadata. As digital products grow and evolve, this is true now more than ever. In January 2012, the Book Industry...


de-Convergence of Global Media Industries

by Dal Yong Jin

Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership...


Broadband Economics: Lessons from Japan

by Takanori Ida

Japan's high-speed Internet access services such as ADSL, CATV Internet and FTTH are considered the cheapest and fastest state-of-the-art services drawing international attention. In this book the author introduces...