Business & economics / Leadership

100 Great Leadership Ideas

by Jonathan Gifford Gifford

If you are a manager in today's business environment, demonstrating that you have leadership skills is essential to success. But what does it take to become an effective and influential business manager and...

Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

by Robert Brunner, Stewart Emery & Russ Hall

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Lessons from the legendary Harley-Davidson: build a brand experience...

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from From Concept to Consumer: How to Turn...

3 R's of Leadership, The: Risk, Responsibility, and Reliability

by Jon M. Huntsman

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

How to make sure virtually all your conversations and meetings achieve...

Social Networking for Promoting YOU as a Brand

by Brian Solis & Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

You're the brand. Learn how to use social media to promote your brand...

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Use advanced “PR 2.0” social media techniques in ways that build...

Guidelines for Options and Stock Selection

by Michael C. Thomsett

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Why options traders need to analyze stocks--and how to do it effectively....

Invention Isn't Everything: Consumer Design Rules

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The invention is often just 5% of what's involved in making a product...

How to Lead Your Peers and Others Who Do Not Report to You

by Russell E. Palmer

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Beyond the “iron fist”: breakthrough leadership techniques for today’s...

Leadership 101

by John Maxwell

Drawing from John Maxwell's bestsellers Developing the Leader Within You, The 21 Irrefutable Laws of Leadership, The 21 Indispensable Qualities of a Leader, and Becoming a Person of Influence, Leadership 101...

Crowdsourcing Your Brand: How to Tap Customer Desire

by Barry Libert & Jon Spector

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash...

How to Save Wisely: Aiming for the Retirment You Deserve

by Jane White

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The simple investing rules that can still help you build and preserve...

Make Everything You Write Matter, Even E-mail

by Natalie Canavor & Claire Meirowitz

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Truth About the New Rules of Business...

Crowdsourcing Your Sales: Let Your Customers Sell Themselves (and Others)

by Barry Libert & Jon Spector

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash...

Funding College: Finding Grants, Government Loans, and Colleges That Are Free

by Jane White

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

How to tame monstrous college costs: practical ways to protect your...

Writing E-mails That Have a Clear Purpose

by Natalie Canavor & Claire Meirowitz

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Truth About the New Rules of Business...

The Basics of Product Design Development

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

A quick, practical, step-by-step overview of today's winning product...

China and Weapons of Mass Production: The "China Price" Is the "Cheating Price"

by Peter Navarro

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The horrific truth behind the "China Price": dangerous, oppressive working...

How Cell Phones and Banking Accelerate African Opportunity and Growth

by Vijay Mahajan

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

How African entrepreneurs are using cell phones and small-scale finance...

Four Key Qualities of Any "Pay As You Wish" Pricing Strategy

by Jagmohan Raju & Z. John Zhang

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

When "pay as you wish" pricing makes sense--and how to make it work...