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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on...
Expert advice on how to stage the perfect event every time
"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.
Meeting & Event Planning For...
In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants—Union Square Cafe. Little more than twenty...
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows...
An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual....
Practical tools and expert advice for professional event planners
Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to...
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges.
Not many books have been written on the hospitality industry in Asia. Strategic...
The recent surge in positive psychology has tremendous potential to augment current tourism study. This book examines the linkages between tourists, tourism and positive psychology and will interest those who...
This volume exposes Japan's motives and designs on the economic front, pointing out the dangers of her policy of ousting Western interests and influence from East Asia during the conflict with China in Manchuria....
The Routledge History of Slavery is a landmark publication that provides an overview of the main themes surrounding the history of slavery spanning the last two milennia. With the 200th anniversary of the abolition...
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have...
Increase tourism in your community by designing and expanding your local convention and exposition services!
This book provides you with solutions to the issues that can arise during the planning and production...
Examine the reasons for the rapid growth of China’s tourism industry
Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry...
Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs,...
Rich people from the times of the Greeks and Romans had always travelled for pleasure, indeed there was nothing new in the aristocratic Grand Tours taking in Paris and Rome, but it was Thomas Cook - aided by...
This book is a landmark contribution to the rapidly growing field of wildlife tourism, especially in regard to its underpinning foundations of science, conservation and policy. Written by a number of environmental...
This book explores the role of tourism as a potential contributor to socio-economic development in destination areas. Establishing a link between tourism studies and development studies, it considers what is...
Tourism Ethics applies moral concepts and issues to some of the most vexing tourism dilemmas of the day, through foundational research from many disciplines including biology, psychology, anthropology, geography...
Cultural Tourism in a Changing World provides an in-depth analysis of the key political and social debates in the field of cultural tourism, drawing on a range of international examples to exemplify the issues...
Backpackers have shifted from the margins of the travel industry into the global spotlight. This volume explores the international backpacker phenomenon, drawing together different disciplinary perspectives...
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