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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...
In a newly revised fourth edition, this invaluable resource takes an in-depth look into the new American dreamrunning one’s own e-business from home. Starting with a guide to defining what is most importanttime...
The gold standard for eBay users who want to get serious about selling
Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an...
Essential guidance for preventing fraud in the card-not-present (CNP) space
This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques...
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...
Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo,...
Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people...
"There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. Starting with a fundamental discussion of why your online business...
"In this book, you will learn how the Amazon business model works and how much money they will pay you in various ways. You will learn how to build a traffic funneling Web site with dozens of free tools such...
With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly...
Digitization as a sustainable advantage in a connected world
We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market
of cultural goods, media as well as industry...
What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...
Technology continues to drive changes in the way we do business with ever increasing numbers of companies relying on electronic tools to carry out their business functions. IT professionals have a greater role...
IT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information...
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their...
Kneese examines issues surrounding benefits assessment, including such tools as bidding games, surveys, property value studies, wage differentials, risk reduction evaluation, and mortality and morbidity cost...
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks,...
A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in...
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away...
Skip the line at the front door and unlock privileged access to top influencers and decision makers
Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power,...
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