Business & economics / E-Commerce / E-Commerce

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by David Kirkpatrick

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...

Starting an eBay Business For Dummies

by Marsha Collier

The gold standard for eBay users who want to get serious about selling

Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an...

Essentials of Online payment Security and Fraud Prevention

by David A. Montague

Essential guidance for preventing fraud in the card-not-present (CNP) space

This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques...

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

by Larry Weber

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...

The Everything Guide to Social Media

by John K Waters & John Lester

Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo,...

A Beginner's Guide to Using Your iPad as a Business Productivity Tool

by Dave Caolo

Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people...

Get Your Business Online Now!

by Todd Alexander

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their...

Without Their Permission: How the 21st Century Will Be Made, Not Managed

by Alexis Ohanian

A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in...

Free: The Future of a Radical Price

by Chris Anderson

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away...

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

by Ian Greenleigh

Skip the line at the front door and unlock privilegedaccess to top influencers and decision makers

Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power,...

Firebrands : Building Brand Loyalty in the Internet Age

by Doug Millison & Michael Moon

This book explains digital branding and how to implement it in the current marketplace.

The Official eBay Bible, Third Edition: The Newly Revised and Updated Version of the Most Comprehensive eBay How-To Manual for Everyone from First-Tim

by Jim Griffith

Jim ?Griff? Griffith, eBay?s official ambassador, presents the definitive sourcebook on all things eBay, for beginners to seasoned users alike. Uncle Griff, Dean of eBay Education, brings us the latest on all...

Conversion Marketing:The Psychology of Converting Browsers into Buyers

by Bryan Heathman

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making...

The Everything Guide to Selling Arts & Crafts Online: How to Sell on Etsy, Ebay, Your Storefront, and Everywhere Else Online

by Kim Solga

Your guide to online success!

Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning...

Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...

The End of Money: Counterfeiters, Preachers, Techies, Dreamers--and the Coming Cashless Society

by David Wolman

From Wired magazine contributing editor and award-winning journalist David Wolman—the story of the end of money as we know it

How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days

by Adam Ginsberg

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful...

Dot.Con

by John Cassidy

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it...

The New Ebay: The Official Guide to Buying, Selling, Running a Profitable Business

by Todd Alexander

The only comprehensive, official guide to buying and earning money on eBay Australia

Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very...

Prestashop 1.5 Beginner's Guide

by Tizon Jose A. & Horton John

This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this...