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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...
In a newly revised fourth edition, this invaluable resource takes an in-depth look into the new American dreamrunning one’s own e-business from home. Starting with a guide to defining what is most importanttime...
The gold standard for eBay users who want to get serious about selling
Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an...
The real story of what it takes to risk it all and go for broke.
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding....
Essential guidance for preventing fraud in the card-not-present (CNP) space
This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques...
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...
Your Definitive Guide to Profiting from Mobile Commerce
With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture...
Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo,...
Shows excel formulas to create graphs of 33 of the most important tools of technical analysis: Pivot Point, Negative Volume Index, Positive Volume Index, Money Flow Index, Advance Decline Line, On Balance Volume,...
Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people...
"There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. Starting with a fundamental discussion of why your online business...
"In this book, you will learn how the Amazon business model works and how much money they will pay you in various ways. You will learn how to build a traffic funneling Web site with dozens of free tools such...
With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly...
In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets...
Are you one of the many that think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. People use Google and its related partner sites to find what...
Digitization as a sustainable advantage in a connected world
We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market
of cultural goods, media as well as industry...
This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who...
What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...
Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers...
In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout...
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