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Digitization as a sustainable advantage in a connected world
We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market
of cultural goods, media as well as industry...
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful...
The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it...
The Web is quite a contrast. It is like coins whose two faces neither leave nor ever meet each other.
On the head side, the emergence of a new economy, job creation, spectacular growth of a new type of companies,...
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.
If Web 2.0 described the shift...
The Bahamas is all we have as a people.
Here is a quote from Mr. Pedican; I believe in the Bahamas and in Bahamians and I want the best for my people even if some of them dont want the best for themselves because...
THIS BOOK IS A PRIMER AND GUIDE FOR THOSE WHO ARE BEGINNING THEIR PRACTICE IN THE FIELD OF ORGANIZATION DEVELOPMENT. IT IS ALSO INTENDED TO BE USEFUL FOR THOSE WHO ARE EXPERIENCED PRACTITIONERS IN OD AND THOSE...
This handbook is a user-friendly reference manual and training guide on software licenses and other IT agreements, along with cloud computing issues. This handbook is for both lawyers and businesspeople, including...
Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt...
?Globalization – the economically-driven ‘one-world community’ – has brought the world of religions to our doorstep. We cannot pretend any longer that it is a private matter best ignored. Religious literacy...
Across the United States, individuals and small businesses are increasingly buying and selling goods and services online. According to the U.S. Census Bureau, the total value of online transactions in the United...
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping...
This book offers insight into the driving sectors of Africa’s economic boom; mouth-watering opportunities, challenges, and cautions when it comes to investing or expanding your business into the continent....
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential...
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing! Harness the online money making...
How has the Internet been changing our lives, and how did these changes come about? Nathan Newman seeks the answers to these questions by studying the emergence of the Internet economy in Silicon Valley and...
Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers, workers, retirees. Devoting dozens of hours each week...
The must-read summary of Peter Diamandis and Steven Kotler's book: "Bold: How to Go Big, Create Wealth and Impact the World".
This complete summary of the ideas from Peter Diamandis and Steven Kotler's book "Bold"...
The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".
This complete summary of the ideas from Robbie...