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Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...


How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days

by Adam Ginsberg

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful...


Dot.Con

by John Cassidy

The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it...


Learn all about... The inside story of the web

by Bertrand Jouvenot

The Web is quite a contrast. It is like coins whose two faces neither leave nor ever meet each other.

On the head side, the emergence of a new economy, job creation, spectacular growth of a new type of companies,...


Marketplace 3.0

by Hiroshi Mikitani

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.

If Web 2.0 described the shift...


TripAdvisor: The Online Travel Community

by 50MINUTES.Com

Find out how TripAdvisor revolutionised tourism in just 50 minutes!

TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt...


Religious Literacy

by Jenny Taylor

?Globalization – the economically-driven ‘one-world community’ – has brought the world of religions to our doorstep. We cannot pretend any longer that it is a private matter best ignored. Religious literacy...


Bitcoin for Nonmathematicians: Exploring the Foundations of Crypto Payments

by Slava Gomzin

It's thoughtless to start using something you don't trust. It's difficult to start trusting something you don't understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin...


Fueling the Online Trade Revolution

by Kati Suominen

Across the United States, individuals and small businesses are increasingly buying and selling goods and services online. According to the U.S. Census Bureau, the total value of online transactions in the United...


Disrupting Digital Business

by R "Ray" Wang

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping...


Upgrade to Africa Business Class

by Winfred Oppong Amoako

This book offers insight into the driving sectors of Africa’s economic boom; mouth-watering opportunities, challenges, and cautions when it comes to investing or expanding your business into the continent....


The Network Imperative

by Barry Libert, Megan Beck & Jerry Wind

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential...


The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

by Deltina Hay

Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather...


Conversion Marketing: Convert Website Visitors to Buyers

by Bryan Heathman

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing!  Harness the online money making...


Net Loss

by Nathan Newman

How has the Internet been changing our lives, and how did these changes come about? Nathan Newman seeks the answers to these questions by studying the emergence of the Internet economy in Silicon Valley and...


Exodus to the Virtual World

by Edward Castronova

Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers, workers, retirees. Devoting dozens of hours each week...


Summary: Bold

by BusinessNews Publishing

The must-read summary of Peter Diamandis and Steven Kotler's book: "Bold: How to Go Big, Create Wealth and Impact the World".

This complete summary of the ideas from Peter Diamandis and Steven Kotler's book "Bold"...


Summary: The Membership Economy

by BusinessNews Publishing

The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue".

This complete summary of the ideas from Robbie...


Irrational Persistence

by Dave Zilko

A modern-day Detroit success story that fuels the entrepreneurial fire

Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar...