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IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...
The gold standard for eBay users who want to get serious about selling
Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an...
Essential guidance for preventing fraud in the card-not-present (CNP) space
This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques...
Put digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...
Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo,...
Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people...
Jim "Griff" Griffith, eBay's official ambassador, presents the definitive sourcebook on all things eBay, for beginners to seasoned users alike. Uncle Griff, Dean of eBay Education, brings us the latest on all...
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful...
The Internet stock bubble wasn't just about goggle-eyed day traderstrying to get rich on the Nasdaq and goateed twenty-five-year-olds playing wannabe Bill Gates. It was also about an America that believed it...
This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this...
Focusing on countermeasures against orchestrated cyber-attacks, Cyber Security Culture is research-based and reinforced with insights from experts who do not normally release information into the public arena....
Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have...
The Web is quite a contrast. It is like coins whose two faces neither leave nor ever meet each other.
On the head side, the emergence of a new economy, job creation, spectacular growth of a new type of companies,...
Webcasting Worldwide tackles one of the most timely topics in mass communication today-the delivery of audio and video content via the Web, or webcasting-employing a global perspective to explore the subject....
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling...
The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.
If Web 2.0 described the shift...
Winning social business techniques for product managers, marketers, and business leaders!
• How product managers at IBM are using social business to transform markets and build vibrant global communities
•...
Blackhatonomics explains the basic economic truths of the underworld of hacking, and why people around the world devote tremendous resources to developing and implementing malware. The book provides an economic...
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business....
The brilliant tips and practical advice in Web sites that work will uplift and transform any website, from the simplest to the most complicated. It deals with everything from fundamentals such as how to assess...
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