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The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by David Kirkpatrick

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life...


Starting an eBay Business For Dummies

by Marsha Collier

The gold standard for eBay users who want to get serious about selling

Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an...


Essentials of Online payment Security and Fraud Prevention

by David A. Montague

Essential guidance for preventing fraud in the card-not-present (CNP) space

This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques...


Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

by Larry Weber

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions,...


The Everything Guide to Social Media

by John K Waters & John Lester

Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo,...


A Beginner's Guide to Using Your iPad as a Business Productivity Tool

by Dave Caolo

Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Etf. an easy approach to exchange traded funds. an introductory guide to etfs and their investment and trading strategies.

by Stefano Calicchio

What is an ETF? How does it work? Learning quickly the ETFs basics of trading has never been so easy. In this guide, you will discover all the information you need to exploit the full potential benefits of Exchange-Trade...


Electronic Business

by Geoffrey Sampson

Technology continues to drive changes in the way we do business with ever increasing numbers of companies relying on electronic tools to carry out their business functions. IT professionals have a greater role...


Exploiting IT for Business Benefit

by Bob Hughes

IT is the driving force behind business, but often the technological agenda is set without reference to the commercial goals of the company. Bob Hughes' introduction to delivering success through information...


Get Your Business Online Now!

by Todd Alexander

Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their...


Measuring the Benefits of Clean Air and Water

by Allen V. Kneese

Kneese examines issues surrounding benefits assessment, including such tools as bidding games, surveys, property value studies, wage differentials, risk reduction evaluation, and mortality and morbidity cost...


Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

by Michael Brito

“In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”

—Pete Cashmore, Founder and CEO of Mashable...


Without Their Permission: How the 21st Century Will Be Made, Not Managed

by Alexis Ohanian

A WALL STREET JOURNAL BESTSELLER As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in...


Free: The Future of a Radical Price

by Chris Anderson

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away...


The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

by Ian Greenleigh

Skip the line at the front door and unlock privileged access to top influencers and decision makers

Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power,...


Firebrands: Building Brand Loyalty in the Internet Age

by Doug Millison & Michael Moon

*In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explians digital branding and how to implement it in the current marketplace....


The Official eBay Bible, Third Edition: The Newly Revised and Updated Version of the Most Comprehensive eBay How-To Manual for Everyone from First-Tim

by Jim Griffith

Jim ?Griff? Griffith, eBay?s official ambassador, presents the definitive sourcebook on all things eBay, for beginners to seasoned users alike. Uncle Griff, Dean of eBay Education, brings us the latest on all...


The Everything Guide to Selling Arts & Crafts Online: How to Sell on Etsy, Ebay, Your Storefront, and Everywhere Else Online

by Kim Solga

Your guide to online success!

Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning...


Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...