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Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active...


Emarketing Excellence: Planning and Optimizing your Digital Marketing

by Dave Chaffey & PR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date...


Powerful Executive Coaching

by John Mattone

Leaders can make or break a company-which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching...


Everything I Know about Marketing I Learned From Google

by Aaron Goldman

Want Market Share? Google It!

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution...


Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

by Marshall Sponder

Align Strategy With Metrics Using Social Monitoring Best Practices

"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will...


Ask: The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to

by Ryan Levesque

THE "MIND-READING" SYSTEM THAT IS REVOLUTIONIZING ONLINE BUSINESS

Do you know how to find out what people really want to buy?

(Not what you think they want, not what they say they want, but what they ...


50 Biggest Website Mistakes: Secrets to Getting More Traffic, Converting More Customers, & Making More Sales

by Bret Ridgway & Frank , III Deardurff

The thought behind "50 Biggest Website Mistakes" was to provide the reader with known mistakes we've seen or made in our decades of combined online experience. In doing this, the authors hope others can avoid...


Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

by Karen F Vieira

In this book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers...


Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

by Simon Leung

Google AdWords Insider explains step-by-step how to drive massive amounts of targeted traffic to your website instantly and affordably.


Friends, Followers, and Customer Evangelists: The 2010 Business Owner's Guide to Social Media

by Conrad Hall

You wouldn't think twice about getting a Yellow Pages for your business, would you? Until now, that kind of resource simply hasn't existed for social media. Now you have Friends, Followers, and Customer Evangelists...


Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs

by Joel Comm & Mark Joyner

While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the...


Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines: A Practical Gu

by Glen Gilmore

How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned...


The Art of Social Media: Power Tips for Power Users

by Guy Kawasaki & Peg Fitzpatrick

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants...


Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

by Ray Edwards

If you aren't yet making six-figures in your entrepreneurial business... if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn...


Digital or Death: Digital Transformation - The Only Choice for Business to Survive, Smash, and Conquer

by Dominic M Mazzone

Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you...


Twitter is Not a Strategy

by Tom Doctoroff

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace...


RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet

by Penny Sansevieri

DISCOVER... · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity ·...


Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

by Ted Wright

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest...


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle & Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...


Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

by Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials,...