Business & economics / E-Commerce / Internet Marketing

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

by Mark Schaefer & Stanford Smith

Launch a business and ignite a movement with a powerhouse blog!

Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract...

Social Media 101: Tactics and Tips to Develop Your Business Online

by Chris Brogan

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social...

Ultimate Guide to Google AdWords

by Perry Marshall & Bryan Todd

Double Your Web Traffic – Overnight!

Google gets searched more than 1 billion times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re...

50 Biggest Website Mistakes

by Bret Ridgway & Frank , III Deardurff

The thought behind "50 Biggest Website Mistakes" was to provide the reader with known mistakes we've seen or made in our decades of combined online experience. In doing this, the authors hope others can avoid...

Content Marketing for Dummies

by Susan Gunelius

Get the whole picture and learn to create a successful online content marketing program

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build...

Writing Riches

by Ray Edwards

If you aren't yet making six-figures in your entrepreneurial business... if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn...

Mobile Marketing for Dummies

by Michael Becker & John Arnold

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating,...

Twitter Marketing: An Hour a Day

by Hollis Thomases

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers...

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

by Idil M. Cakim

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any...

The Constant Contact Guide to Email Marketing

by Eric Groves

The leading email marketing firm shows you how to create high-impact, low-cost campaigns

Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But,...

The Engaged Customer

by Hans Peter Brondmo

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...

The Social Media Starter Kit (Collection)

by Jon Reed, Lauren Dugan & Jamie Turner

A brand new collection of 4 expert guides to building better personal relationships, connections, and careers now in a convenient e-format, at a great price!

A breakthrough 4-eBook personal skills collection:...

The Routledge Companion to Digital Consumption

by Russell W. Belk & Rosa Llamas

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound,...

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

by Shama Kabani

The Ultimate Primer and How-To Guide for Social Media Marketing

In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated...

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

by Mack Collier

Why have customers when you can have FANS?

Everything you need to leverage the power of brand evangelists

FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES

Think Like a Rock Star shows you how to...

The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business

by Robert Wollan & Nick Smith

How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books...

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by Paul Gillin & Eric Schwartzman

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders...

Emarketing Excellence: Planning and Optimizing your Digital Marketing

by Dave Chaffey & PR Smith

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date...

Instant Magento Performance Optimization How-to

by Mathieu Nayrolles

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. A how-To book with practical recipes accompanied with rich...

Instant E-Commerce with Magento: Build a Shop

by Ajzele Branko

Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. Get the job done and learn as you go. "Instant E-Commerce with Magento: Build a Shop" is written...