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Summary : The Art Of Strategy - Avinash Dixit and Barry Nalebuff

by BusinessNews Publishing

This work offers a summary of the book “THE ART OF STRATEGY: A Game Theorist’s Guide to Success in Business and Life” by AVINASH DIXIT and BARRY NALEBUFF.

“Game Theory” is a model conceived and most...


Summary : The Art Of Woo - G. Richard Shell and Mario Moussa

by BusinessNews Publishing

This work offers a summary of the book “THE ART OF WOO: Using Strategic Persuasion to Sell Your Ideas” by G. RICHARD SHELL and MARIO MOUSSA.

Selling ideas involves a different strategy to selling objects:...


Summary : The Attention Economy - Thomas Davenport and John Beck

by BusinessNews Publishing

This work offers a summary of the book “THE ATTENTION ECONOMY: Understanding the New Currency of Business” by THOMAS DAVENPORT and JOHN BECK

The scarcest resource for businesses today isn’t capital, talent...


Summary : The Back Of The Napkin - Dan Roam

by BusinessNews Publishing

This work offers a summary of the book “THE BACK OF THE NAPKIN: Solving Problems and Selling Ideas with Pictures” by Dan Roam.

Dan Roam is the founder and president of Digital Roam Inc., a management consulting...


Summary : The Big Secret For The Small Investor - Joel Greenblatt

by BusinessNews Publishing

This work offers a summary of the book “THE BIG SECRET FOR THE SMALL INVESTOR: A New Route to Long-Term Investment Success” by Joel Breenblatt.

Joel Greenblatt is adjunct professor at the Columbia University...


Summary : The Carrot Principle - Adrian Gostick and Chester Elton

by BusinessNews Publishing

This work offers a summary of the book “THE CARROT PRINCIPLE: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance” by Adrian Gostick and Chester Elton....


Summary : The Clean Tech Revolution - Ron Pernick and Clint Wilder

by BusinessNews Publishing

This work offers a summary of the book “THE CLEAN TECH REVOLUTION: The Next Big Growth and Investment Opportunity” by RON PERNICK and CLINT WILDER

“Clean tech” is not only the environmentally friendly...


Summary : The Company Of The Future - Frances Cairncross

by BusinessNews Publishing

This work offers a summary of the book “THE COMPANY OF THE FUTURE: How the Communications Revolution is Changing Management” by Frances Cairncross.

Frances Cairncross is a management editor at The Economist....


Summary : The Crowdfunding Revolution - Kevin Lawton and Dan Marom

by BusinessNews Publishing

This work offers a summary of the book “THE CROWDFUNDING REVOLUTION: Social Networking Meets Venture Financing” by KEVIN LAWTON and DAN MAROM

Crowdfunding is an innovative, collaborative way to fund projects:...


Summary : The Customer Revolution - Patricia Seybold

by BusinessNews Publishing

This work offers a summary of the book “THE CUSTOMER REVOLUTION: How to Thrive When Customers Are In Control” by Patricia Seybold.

Patricia Seybold is founder and CEO of the Patricia Seybold Group, a strategic...


Summary : The Deviant’s Advantage - Ryan Mathews and Watts Wacker

by BusinessNews Publishing

This work offers a summary of the book “THE DEVIANT’S ADVANTAGE: How Fringe Ideas Create Mass Markets” by RYAN MATHEWS and WATTS WACKER

Today’s most commercially successful products began as fringe ideas...


Summary : The Differentiated Workforce - Brian E. Becker, Mark A. Huselid and Richard W. Beatty

by BusinessNews Publishing

This work offers a summary of the book “THE DIFFERENTIATED WORKFORCE: Transforming Talent into Strategic Impact” by Brian Becker, Mark Huselid and Richard Beatty.

Brian Becker is professor of human resources...


Summary : The Discipline Of Market Leaders - Michael Treacy and Fred Wiersema

by BusinessNews Publishing

This work offers a summary in English of the book “THE DISCIPLINE OF MARKET LEADERS: Choose Your Customers, Narrow Your Focus, Dominate Your Market” by Michael Treacy and Fred Wiersema.

No company can be...


Summary : The Do-It-Yourself Lobotomy - Tom Monahan

by BusinessNews Publishing

This work offers a summary of the book “THE DO-IT-YOURSELF LOBOTOMY: Open Your Mind to Greater Creative Thinking” by TOM MONAHAN

Tom Monahan consults with companies such AT&T, ABC Sports, McDonalds, Texas...


Summary : The E-Myth Enterprise - Michael Gerber

by BusinessNews Publishing

This work offers a summary of the book “THE E-MYTH ENTERPRISE: How to Turn a Great Idea into a Thriving Business” by Michael Gerber.

Michael Gerber is the founder of the business consulting company E-Myth...


Summary : The Essential Advantage - Paul Leinwand and Cesare Mainardi

by BusinessNews Publishing

This work offers a summary of the book “THE ESSENTIAL ADVANTAGE: How to Win With a Capabilities-Driven Strategy” by Paul Leinwand and Cesare Mainardi.

Everyone in business tries to earn and then sustain an...


Summary : The Eva Challenge - Joel Stern and John Shiely

by BusinessNews Publishing

This work offers a summary of the book “THE EVA CHALLENGE: Implementing Value-Added Change In An Organization” by Joel Stern and John Shiely.

Joel Stern is cofounder and Managing Partner of Stern Stewart...


Summary : The Exceptional Presenter - Timothy Koegel

by BusinessNews Publishing

This work offers a summary of the book “THE EXCEPTIONAL PRESENTER

A Proven Formula to Open Up! And Own the Room” by TIMOTHY KOEGEL.

The exceptional presenter has a number of obvious advantages over the mediocre...


Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries

by BusinessNews Publishing

This work offers a summary of the book “THE FALL OF ADVERTISING AND THE RISE OF PR” by AL RIES and LAURA RIES.

None of the recent big business successes have spent much money on advertising. Instead, companies...


Summary : The Game-Changer - A.G. Lafley and Ram Charan

by BusinessNews Publishing

This work offers a summary of the book “THE GAME-CHANGER: How You Can Drive Revenue and Profit Growth with Innovation” by A.G. LAFLEY and RAM CHARAN.

Every good business owner understands that innovation...