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The Definitive Guide to Marketing Analytics and Metrics (Collection)

by Cesar Brea, Rajkumar Venkatesan & Paul Farris

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price!

 

3 authoritative...


OCP: Oracle Database 12c Administrator Certified Professional Study Guide: Exam 1Z0-063

by Robert G. Freeman & Charles A. Pack

An updated guide for an updated certification exam!

As the most popular database software in the world, Oracle Database 12c has been updated for the first time in nearly six years and the changes are significant....


Combining Pattern Classifiers: Methods and Algorithms

by Ludmila I. Kuncheva

A unified, coherent treatment of current classifier ensemble methods, from fundamentals of pattern recognition to ensemble feature selection, now in its second edition

The art and science of combining pattern...


Practical Machine Learning: A New Look at Anomaly Detection

by Ted Dunning & Ellen Friedman

Finding Data Anomalies You Didn't Know to Look For

Anomaly detection is the detective work of machine learning: finding the unusual, catching the fraud, discovering strange activity in large and complex datasets....


Successful Affiliate Marketing for Merchants, Adobe Reader

by Shawn Collins & Frank Fiore

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online,...


Microsoft SQL Server 2005 Management and Administration (Adobe Reader)

by Ross Mistry, Chris Amaris & Alec Minty

Microsoft SQL Server 2005 Management and Administration, based on Service Pack 2, addresses the challenges database administrators regularly encounter on SQL Server 2005 by providing detailed guidance in the...


What's New in Microsoft Office Access 2007? (Digital Short Cut)

by Alison Balter

This is the eBook version of the printed book.

Microsoft Office Access 2007 includes a plethora of new features that could prove difficult to find for even seasoned users of previous versions of Access. Alison...


DITA for Practitioners Volume 1: Architecture and Technology

by Eliot Kimber

DITA expert Eliot Kimber takes you inside the DITA XML standard, explaining the architecture and technology that make DITA unique. Volume 1 of his two-volume exploration of DITA starts with a hands-on explanation...


The Real MCTS SQL Server 2008 Exam 70-432 Prep Kit: Database Implementation and Maintenance

by Mark Horninger

SQL Server 2008 is the latest update to Microsoft's flagship database management system. This is the largest update since SQL Server 2005. SQL Server 2008 is a much more significant update than SQL Server 2005,...


Useful Custom FileMaker 8 Functions (Digital Short Cut)

by Steve Lane, Scott Love & Bob Bowers

This is the eBook version of the printed book.

This Short Cut presents a sampling of custom functions that we’ve found useful, or that serve as good examples of functions in our day-to-day practice. The functions...


MySQL, Second Edition: Visual QuickStart Guide, Adobe Reader

by Larry Ullman

Even if you've never used MySQL before, this Visual QuickStart Guide will have you up and running with the world’s most popular open source database application in no time. In this completely updated edition...


Understanding DB2 9 Security

by Rebecca Bond, Kevin Yeung-Kuen & Carmen Ka Man Wong

Understanding DB2 9 Security is the only comprehensive guide to securing DB2 and leveraging the powerful new security features of DB2 9. Direct from a DB2 Security deployment expert and the IBM® DB2 development...


Recipes for Continuous Database Integration: Evolutionary Database Development (Digital Short Cut)

by Pramodkumar J. Sadalage

This is the eBook version of the printed book.

The past few years have seen the rise of agile or evolutionary methods in software development. These methods embrace change in requirements even late in the project....


F. Scott Barker's Microsoft Access 2002 Power Programming

by F. Scott Barker

F. Scott Barker's Access 2002 Power Programming gives many practical techniques for the corporate and independent developer.

The main topics covered are:

  • The Root of Power Programming;
  • Manipulating and Presenting...


Crystal Reports XI Official Guide

by Neil FitzGerald, James Edkins & Annette Jonker

The authorized guide to the latest edition of the #1 business intelligence software product - Crystal Reports. More than 16 million licenses of Crystal Reports have been shipped to date.  This book is a reference...


MySQL Cookbook: Solutions for Database Developers and Administrators

by Paul DuBois

MySQL’s popularity has brought a flood of questions about how to solve specific problems, and that’s where this cookbook is essential. When you need quick solutions or techniques, this handy resource provides...


Virtualizing SQL Server with VMware: Doing IT Right

by Michael Corey, Jeff Szastak & Michael Webster

The start-to-finish guide to virtualizing business-critical SQL Server databases on VMware vSphere 5

 

By virtualizing business-critical databases, enterprises can drive far more value from existing IT infrastructure....


Oracle PL/SQL Performance Tuning Tips & Techniques

by Michael Rosenblum & Paul Dorsey

Proven PL/SQL Optimization Solutions

In Oracle PL/SQL Performance Tuning Tips & Techniques, Oracle ACE authors with decades of experience building complex production systems for government, industry, and educational...


Hands-On Programming with R: Write Your Own Functions and Simulations

by Garrett Grolemund

Learn how to program by diving into the R language, and then use your newfound skills to solve practical data science problems. With this book, you’ll learn how to load data, assemble and disassemble data...


Entity Resolution and Information Quality

by John R. Talburt

Entity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and information quality. It takes a very wide view of IQ, including...